Cases in Electronic Commerce 2nd International edition Edition

by Sid Huff (Author)

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ISBN-13: 978-0071358675

ISBN-10: 0071123520

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"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Cases in Electronic Commerce [International Edition]

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Product Details

Paperback: 360 pages
Publisher: McGraw-Hill Publishing Co.; 2nd International edition edition (November 1, 2001)
Language: English
ISBN-10: 0071123520
ISBN-13: 978-0071358675
Product Dimensions: 7.4 x 0.7 x 9.1 inches
Shipping Weight: 1.6 pounds
Average Customer Review: Be the first to review this item
Amazon Best Sellers Rank: #12,680,267 in Books (See Top 100 in Books)
- #1132 in Books > Business & Money > Management & Leadership > Distribution & Warehouse Management
- #1737 in Books > Computers & Technology > Internet & Social Media > Online Searching
- #14346 in Books > Business & Money > Processes & Infrastructure > E-Commerce