Strategic Management of Technological Innovation (Paperback)

~ MELISSA SCHILLING (Author)

Editorial Reviews

Product Description

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

About the Author

One of CWL HIll's studens at UW

Product Details

• Paperback: 336 pages
• Publisher: McGraw-Hill/Irwin; 2 edition (October 11, 2006)
• Language: English
• ISBN-10: 0073210587
• ISBN-13: 978-0073210582
• Product Dimensions: 9 x 7.3 x 0.7 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #315,449 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars Concise writing with excellent, practical examples, May 16, 2005

By	Derrick Davis "IIIDEAS" (Atlanta, GA USA) - See all my reviews (REAL NAME)

This review is from: Strategic Management of Technological Innovation (Paperback)

Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated.

Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc.

Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts.

I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class.

2 of 3 people found the following review helpful:

5.0 out of 5 stars The most usable book on the subject, November 4, 2006

By	C. Michele (Milan, Italy) - See all my reviews (REAL NAME)

This review is from: Strategic Management of Technological Innovation (Paperback)

I have studied the subject at postgraduate level and read several books on this topic but this one is the handiest and the one with more usable tools.
I would suggest it to anyone interested in the pratical aspects of technology management.

5.0 out of 5 stars Great, great book., July 14, 2009

By	Rishi Agrawal (San Diego, CA) - See all my reviews (REAL NAME)

We used this book as a supplement in a Management of Technology class at UPenn and it was a great reading. The examples are diverse and perfect for discussion. Definitely a necessary supplement for any management curriculum.