Consumer Behavior: In Fashion

(Author), Nancy Rabolt (Author)

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Product Description

For courses in Consumer Behavior in Fashion and Interior Design; as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and comsumption activities contribute to the broader social world we experience. This book not only probes the psyche of the American consumer, but also attempts wherever possible to consider the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

From the Back Cover

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.

Among other special features, this comprehensive text:

• Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
• Relates consumer behavior concepts specifically to fashion products and processes
• Integrates the rapidly-evolving domain of fashion e-commerce
• Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
• Includes both a marketing and consumer approach to the business of fashion
• Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
• Includes a chapter on consumer protection by business, government, and independent agencies

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Product Details

• Hardcover: 542 pages
• Publisher: Prentice Hall; 1st edition (January 12, 2003)
• Language: English
• ISBN-10: 013081122X
• ISBN-13: 978-0130811226
• Product Dimensions: 10 x 8.2 x 1 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #185,763 in Books (See Bestsellers in Books)

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0 of 15 people found the following review helpful:

4.0 out of 5 stars Great Transaction!, September 16, 2005

By	J. Hill "simpliejessie" (Waco, TX) - See all my reviews (REAL NAME)

the book was in good condition and shipped quickly! thanks for a great experiance!