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Syrup Paperback – July 1, 2000

4.4 out of 5 stars 144 customer reviews

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Product Details

  • Paperback: 294 pages
  • Publisher: Penguin; Reissue edition (July 1, 2000)
  • Language: English
  • ISBN-10: 0140291873
  • ISBN-13: 978-0140291872
  • Product Dimensions: 5.1 x 0.6 x 7.7 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (144 customer reviews)
  • Amazon Best Sellers Rank: #253,339 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Syrup is the kind of book that surprises you. Not only was it a new type of fiction for me (corporate politics), but it grabbed my attention from the very start -- two things that I didn't think would go together. I enjoyed the entire concept and laughed and got fired up with every turning page. So, yes, a book that I thought would only be a pleasant time-passer has surprised me. Never again will I look at marketing in the same way.
Scat, an unemployed marketing graduate, has come up with a million-dollar new soft drink idea. Immediately taking the reigns, Scat embarks on a mission to make his idea become reality. He markets his idea to the Coca-Cola Corporation, who in turn is very interested and willing to pay big bucks for the trademark rights. Well, if it were only that easy.... Trouble comes in the form of his roommate, Sneaky Pete, who vies for a position on Coke's corporate ladder, sending Scat roadblocks at every turn. New Products Marketing Manager, 6 (her actual name), befriends Scat in his time of need. Sparks begin to fly as revenge is played out in full-force.
Reading this book was like the best rollercoaster but without the long lines and unstable equilibrium. Chapters are interspersed with clever marketing snippets that can definitely change the way you think about the products you see advertised on television. Syrup was chock-full of behind-the-scenes scoop of the corporate world and all the dirty tricks that can be played in order to get ahead. Very juicy and hip. Read this novel and be enlightened....
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Format: Paperback
After reading Jennifer Government and being completely and totally enthralled with the no frills look at the corporate world, I was hooked on Maxx Barry's writing. I set out to find his second title, which actually was written first, Syrup.

From the moment I picked it up, I was hooked. The book is organized in a way that the story is told in a series of events that daisy chain upon one another and the plot never stops. Scat and 6 are well formed characters that exploit various facets of the personas in the book with great flair and subtle charm. Their defiance of all odds keeps you routing for their sucess even in the bleakest of situations.

This book is a quick read and a whole lot of fun. You're reading the story of Scat and 6 before you're actually processing the corporate dance in which they are so entwined.

I really enjoyed reading this book and can see myself reading it again in no time.
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Format: Paperback Verified Purchase
I read this book not knowing what the plot would be. I found it randomly while reading a site for literay quotes, and I loved Barry's quote about "gorgeous women." The quote alone was enough for me to purchase, and the second I received it, I started reading.

I have not read a novel that I didn't like in some way. "Syrup" is no different, but it was lacking in a few areas for me. First, I feel that the characters have only one dimension. Scat himself is a man who does not change, and I felt very little for his character. Meeting 6 made his character even more difficult to follow. 6 herself was someone that I found no connection with, even at the end. Barry could have kept her flaws, which in turn, are great strengths in the world of Coca Cola and made her more identifiable (oh no, I'm using their jargon).

Secondly, the transitioning was... awful. I think the reason this was such a quick read is because there was absolutely no authentic transitioning. One minute Scat is with Cindy and the next, he's with 6 again, and there's no moment of reflection for him. This is just what pleases me aesthetically as a reader. Although Scat explains what he's going through, I don't feel that it's authentic. This is the main reason I didn't fall in love with the book. It's too ironic for its own good.

Some of the dialogue was clever, and I did laugh out loud a few times. I would recommend this novel to someone in high school, but for someone who's looking for a very quick read. I read this within a day and found it to be enjoyable, but it wasn't the novel that I was hoping for.
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Format: Hardcover
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down.
Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product. Especially amusing are their antics to try and stay a step ahead of their knife-you-in-the-back peers.
While fun was poked at the marketing industry by often showing the stereotypically shallow side of marketing execs, the eccentricities of each character added to the humour and entertainment value of the novel.
All in all, a fantastic read!
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By A Customer on December 12, 1999
Format: Hardcover
This is the kind of book that high school seniors and college kids should read, whether they're stoner slacker waiting to get asked to the prom or 4.0s at MIT. This is the kind of book that will make these kids, whoever the hell they are -0 change their majors to marketing in an instant after reading. It's true to life, the situation are nothing but pure REALISM in it's most base contexts, this book has it all - well except tons of sex, but if it makes you feel better it has a teeny bit. And the charcaters in this book fits pretty much all the people in the world, so no one that reads this book can say, "Well, if it's so real how come I couldn't identify with just one situation in here! ". It's got it all, it's flaunting it all, Maxx Barry's debut is pure genius. PLEASE WRITE ANOTHER ONE ASAP
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