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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) 1st Edition

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Jon Kolko (Author)
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Jon Kolko (Author)
3.7 out of 5 stars 6 customer reviews
ISBN-13: 978-0199744336
ISBN-10: 0199744335
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  • Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)
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  • The Design of Business: Why Design Thinking is the Next Competitive Advantage
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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Product Details

  • Series: Human Technology Interaction Series
  • Hardcover: 208 pages
  • Publisher: Oxford University Press; 1 edition (January 28, 2011)
  • Language: English
  • ISBN-10: 0199744335
  • ISBN-13: 978-0199744336
  • Product Dimensions: 9.3 x 1 x 6.4 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #951,206 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsA book that practices what it preaches
By David W. Gray on February 1, 2011
Format: Hardcover Verified Purchase
An excellent book that provides what most books don't: theory and principles backed up by practical examples and clear guidance on how to execute. It's a book for those who not only want to understand but want to do. "Exposing the Magic of Design" will help those who want to create design-centric organizations and lead their industries.
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4.0 out of 5 starsStraightforward and easy to read
By A. Fineman on February 17, 2014
Format: Hardcover
I've read a lot of articles, blog posts, etc. on topics related to this, and I give Mr. Kolko a lot of credit for being concise, straightforward, and as concrete as possible in most sections.

I think the book would be very useful to someone who is interested in a career in design research, but wants to learn what it entails exactly. There are several case studies written by people in industry about methods they use in business.
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5.0 out of 5 starsAwesome manual to guide execution and facilitation
By Mike Swindler on February 5, 2016
Format: Kindle Edition Verified Purchase
Many Design Thinking texts are filled with case studies to prove the process and esoteric theories on the topic. This text boils it down to a set of processes to facilitate a designed outcome. The more esoteric texts have their place, but this text will work as a practitioners handbook. Love this book!
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