Most Helpful Customer Reviews
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125 of 128 people found the following review helpful:
4.0 out of 5 stars
Metaphors we think by., December 6, 1998
Metaphor is usually seen as an aspect of words, a linguistic trick we use to increase the effect of our words. Lakoff sets out to show that metaphors are a fundamental part of our thought processes whenever we try to think abstractly. His book does not provide a rigorous scientific proof, but it does present a lot of evidence in favor of the thesis. However, a full treatment of the issue would take a much thicker and less readable book than this one. Lakoff gives examples from life for various metaphors, for example, TIME IS MONEY (or TIME IS A VALUABLE COMMODITY), and shows how we use these metaphors in our everyday thoughts and actions ("Spending time", "wasting time", "saving time", etc). He shows how many different ideas can be expressed with simlar metaphors, ie HAPPINESS IS UP / SADNESS IS DOWN, HEALTH IS UP / SICKNESS IS DOWN, and so on. Lakoff sets forth his case clearly and coherently, and with some of his examples, quite entertainingly. If you want some insight into how we think, buy this book.
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83 of 83 people found the following review helpful:
5.0 out of 5 stars
Structured Experience, January 18, 2005
After hearing nearly every anthropology professor I've ever had reference the work of Lakoff and Johnson in some way, I decided to try reading this book for myself. I'm very glad I did, because it completely changed my view of language, thought, and truth.
Starting with the (deceptively) simple premise that the way we talk about certain things shapes the way we think about them, Lakoff and Johnson launch into a stimulating deconstruction of what they term "conceptual metaphors", and the complex way in which they interact to structure our experience of reality. These aren't just metaphors in the rhetorical sense though; the authors examine how common ways of speaking and thinking actually reflect a relatively coherent metaphorical system.
For example, you might not think that the statement "He strayed from the line of argument" is metaphorical is any significant way, but it is grounded in the metaphor that AN ARGUMENT IS A JOURNEY, and the assumption that A JOURNEY DEFINES A PATH. Put them together, and you get AN ARGUMENT DEFINES A PATH; a path which can be strayed from. Lakoff and Johnson explore these interactions in great detail, and suggest some fascinating philosophical and political implications.
This book is very readable (nice short chapters) and I highly recommend it if you are at all interested in anthropology, linguistics, or philosophy.
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152 of 166 people found the following review helpful:
5.0 out of 5 stars
Landmark! - A sense of recognition sets in, January 4, 2000
Many of the examples oversimplify. The authors provide no formal empirical basis for their claims. However, upon reading this book, a sense of recognition sets in. They have succeeded in illuminating as much as one can through discourse alone, the cognitive underpinnings of our language and the way we think. Very little if anything in the way of ideological bias clouds the mirror through which the reader can recognize the authors' thesis. Although not explicitly written for purposes of self-development or consciousness raising, the very act of consciously recognizing these metaphorical cognitive mechanisms may give the reader a greater sensitivity to and command of the language. It certainly has for me.The authors later went on to write ''Philosophy in the Flesh.'' If you are a stickler for more formal empirical verification, in that tome you will find good discussions about, and references to some empirical confirmation which followed on the thesis developed in this book. In ''Philosophy in the Flesh'', however, the authors inevitably allow more play with their ideological leanings (liberal) which may prove a distraction to some readers who would find ''Metaphors We Live By'' much freer from these ideological musings. Clearly the revelations we find in ''Metaphors We Live By'', transcend ideology, including the authors' ideologies. The implications of widespread cognitive metaphor throughout our language, culture, and even our sciences, presents us with the landmark tip of an iceberg, whose deeper implications spread far beyond and below the more obviously poetical uses that we typically recognize when we think of the metaphorical. This causes us to rethink everything in ways which I am sure even exceed the authors' scope of speculation, though they have done an excellent job in pointing the way. The ideas developed here, cry out for -- even demand -- further elaboration. This book itself only points to the tip of the iceberg and calls it what it is -- an iceberg. In this job, it proves remarkably easy to read, explanatory, to-the-point, and no longer than necessary. Anyone literate can read and understand it, though exploring and understanding all of its ramifications could easily become a whole science yet to be born. If you have either a professional or an intense lay interest in cognitive science, this book provides an excellent introduction to ''Philosophy in the Flesh'', though ''Philosophy . . .'' certainly does not provide a conclusion to ''Metaphors We Live By.'' If you find ''Philosophy'' a difficult read, you may try this instead. If you find this book intriguing, then more illuminating speculations lie ahead in ''Philosophy'', but don't expect a grand satisfying conclusion. The authors try for too much there, overshooting themselves and thus occasionally slipping into more ideological speculations where the empirical presentation leaves off. I highly recommend both books, but this one first and foremost. I would give it six stars if Amazon permitted.
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