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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) Spiral-bound – January 14, 2014

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Jeanne Liedtka (Author)
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Jeanne Liedtka (Author),
Tim Ogilvie (Author)
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Tim Ogilvie (Author),
Rachel Brozenske (Author)
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Rachel Brozenske (Author)
4.1 out of 5 stars 15 customer reviews
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Frequently Bought Together

  • The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
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  • Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
  • +
  • Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
Total price: $62.51
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Product Details

  • Series: Columbia Business School Publishing
  • Spiral-bound: 144 pages
  • Publisher: Columbia University Press; Spi edition (January 14, 2014)
  • Language: English
  • ISBN-10: 023116467X
  • ISBN-13: 978-0231164672
  • Product Dimensions: 8.9 x 0.6 x 8.7 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #72,339 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

4.0 out of 5 starsSome Things, Old, Some Things New, Somethings Borrowed without Attribution
By D. W. Francis on September 14, 2014
Format: Spiral-bound
Being very familiar with the theory and practice of Design Thinking as taught by the d.school at Stanford, I was very interested to see what Liedtka, Ogilvie and Brozenske had to add to the existing pool of methods and tools. The d.school presents Design Thinking in an immersive, highly experiential, workshop format which is specialty agnostic. Designing for Growth appears to have been tailored to more of a business school environment. Comparing the methods and tools presented in it to those taught by the d.school, there are very strong similarities and parallels. Unfortunately, the names and descriptive phrases used are very different. In effect, the Field Book uses a different vocabulary, to express and discuss the theory and methods of Design Thinking. For someone unfamiliar with the approaches of the two schools this might not present a problem, but for someone who has already been exposed to DT via Stanford or DHI Potsdam, it may feel like Columbia's approach is a translation into a foreign language. Designing for growth does bring some and useful new tools to the practice of DT. Both the Tool and Resources sections are a great reference. In short, this book adds useful tools to a Design Thinker's toolbox, but may be a source of confusion for its creation of new vocabulary targeting business minded applications. I was surprised that there we so few mentions of the foundations laid by those who came before.
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5.0 out of 5 starsAs Advertised
By B. Johnson on February 12, 2014
Format: Spiral-bound Verified Purchase
Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the possible solutions) What wows? (what attracts customers to prefer it as the solution) What works? (features and functionality of the solution that solve the problem). Simple? And clever. The book also provides 18 tools to implement the 15 steps.

I took the author's Coursera course. I recommend the course and this book to anyone who is considering using -- or merely becoming knowledgeable about -- Design Thinking.
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5.0 out of 5 starsDesign Thinking for Business Innovation
By Matthew on January 13, 2014
Format: Spiral-bound Verified Purchase
I took Professor Liedtka's online course, Design Thinking for Business Innovation, last year and really enjoyed it. I've read the Designing for Growth book and this is a great compliment to it. If you took the class, some of these templates were available early but I'm glad I have the paperback version now.

Design thinking is a hot topic right now. Liedtka and Ogilvie have created an accessible and pragmatic toolkit for field work. Employees and entrepreneurs everywhere that are eager to try a new approach to creating customer value should check it out. I highly recommend it.
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5.0 out of 5 starsThe easy way to use Design Thinking in business
By Avid Buyer on January 20, 2014
Format: Spiral-bound Verified Purchase
A pragmatic book that explains in a simple and easy way how to apply design tools into your business.
This book is for managers and business individuals that would like to use design thinking tools to fostering innovation and growth into their companies.
From a startup to a large multinational, the tools can be applied to any scenario with the adequate political environment.
The book has several tool exercises so you can also test your knowledge on design thinking.
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4.0 out of 5 starsA useful reference for Design Thinkers
By Jim Mandas on January 15, 2014
Format: Spiral-bound
I read the first book, Designing for Growth: a design thinking toolkit for managers, and the field book was a nice surprise. I found myself grabbing for the field book a few times already during a current project I’m working on. This book is much more about design but about how to use Design Thinking for Innovation. The book plays off the content from the first book, but like the “field book” title, is small and compact with templates that can be used while working on a project as a reference.
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1.0 out of 5 starsNot really a guide
By James Sena on February 17, 2014
Format: Kindle Edition Verified Purchase
It showed an example system was not really a guide -- I looked st the book introduction and table of contents before buying-- was surprised to see only a set of examples not really related to a business setting
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5.0 out of 5 starsA must have for facilitators
By Stephanie on March 12, 2014
Format: Spiral-bound Verified Purchase
Practical and accessible. This fieldbook is a great resource for anyone working with groups to discover and design new solutions to challenges.
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5.0 out of 5 starshave given me a fantastic and very practical roadmap for the User Experience (UX) ...
By Bernie G on December 18, 2014
Format: Kindle Edition Verified Purchase
I'm embarking for the first time on a large and complex design and business transformation project. Designing for Growth, the reference book and this Field Book, have given me a fantastic and very practical roadmap for the User Experience (UX) part of the project that I am leading. I particularly like the combination of design templates and steps, with the project management items, ex: the Design Brief. I am so glad I found this book.
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