Record Label Marketing (Paperback)

~ Tom Hutchison (Author), Amy Macy (Author), Paul Allen (Author) "The concept of selling recorded music has been around for more than a century..." (more)
Key Phrases: label publicity department, airplay monitor, airplay charts, New York, Los Angeles, United States (more...)

Editorial Reviews

Review

"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good platform to plan your domination of the known music world!" - Future Music

Book Description

A much-needed overall survey of the music industry and the corporate processes used to market music recordings through a record label.

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Product Details

• Paperback: 432 pages
• Publisher: Focal Press (December 28, 2005)
• Language: English
• ISBN-10: 0240807871
• ISBN-13: 978-0240807874
• Product Dimensions: 9.6 x 7.4 x 1 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #291,353 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars You better get this, June 1, 2008

By	T. D. Lanier "D.I.V.A." (Akron,OH) - See all my reviews (REAL NAME)

This is the first book that I'd run across on record label marketing. I am so glad I bought it. It not only gives you ways to market your label but explains the benefits of doing so. This book is great...there are copies of the different charts so that the reader can become familiar with them. The author also directs the reader to other sources for additional information. I suggest you pick this one up asap!

5.0 out of 5 stars Powerful Information, October 28, 2007

By	Daniel J. Meyer - See all my reviews (REAL NAME)

So far 3/4 of the way through. The book is filled with lots of powerful information. Perfect for someone seeking a big picture view of the state of the industry and a look at the field with a global perspective. I thought that parts were somewhat hard to keep my attention, although a portion of the information is review, as I have been a student of the industry. Great for the present time. (Uses examples of current artists and trends.) Also, more than informative on issues pertaining to the internet. (Downloads, website hosting for artists, etc.) Over all I feel ahead of the game.

5.0 out of 5 stars Very accurate, February 2, 2007

By	Justin Carroll "J. Carroll" (Miami, FL) - See all my reviews (REAL NAME)

Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This book, you can tell, is written by people who know the industry from an inside perspective. Most other books i've read are from authors who don't really have a clue other than what they've heard. This book is a testament to the "old industry" before Steve Jobs and MySpace hit the scene. It would probably find the authors well to update the book with more information about what's going on NOW. If your serious about managing someone's career in the music business I recommend three essential books: Record Label Marketing, The Future of Music, & Legal Aspects of the Music Industry.