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Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) Paperback – July 22, 2005

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Grant David McCracken (Author)
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2.5 out of 5 stars 2 customer reviews
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  • Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
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Product Details

  • Paperback: 240 pages
  • Publisher: Indiana University Press (July 22, 2005)
  • Language: English
  • ISBN-10: 025321761X
  • ISBN-13: 978-0253217615
  • Product Dimensions: 6.1 x 0.7 x 9.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,357,479 in Books (See Top 100 in Books)

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1.0 out of 5 starsquite poor
By Dr. Bob on March 10, 2009
Format: Paperback Verified Purchase
I regret to say that this book was a waste of money and time. I found a few interesting nuggets, but I think most readers would miss them.

I regret this low rating because of McCracken's previous work, which was invaluably insightful. I have to wonder whether his purpose was to create a promotional product to give to potential clients.

I hope McCracken has returned to his previously high standards in subsequent work. But after reading this book, I'm reluctant to purchase later work until after I have had the opportunity to read it.
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4.0 out of 5 starsFour Stars
By Wayne E. Ballentine on August 23, 2015
Format: Paperback Verified Purchase
This improves one's understanding of the dynamics of marketing and serves as a guide for contextual perspectives.
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