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37 of 37 people found the following review helpful:
5.0 out of 5 stars
Don't be a wimp, November 28, 2007
This volume is two books bound as one: a new (2008) third edition of The Non-Designer's Design Book and the 2006 second edition of The The Non-Designer's Type Book, 2nd Edition. These are excellent books for non-designers or in fact for anyone who has to deal with desktop publishing. They teach you how to get control over the design process by verbalizing what you are trying to accomplish, and learning to trust your eyes. Also: by not being a wimp.
The Design Book is specifically about page layout (not graphic design in general), and mostly about laying out bodies of type. The most interesting thing about this book is that it (gently) rejects the idea that design is strictly a knack or an intuitive process, and emphasizes verbalizing what you are trying to accomplish. "Once you can name the problem, you can find the solution." (p. 10) "You must know what the rule is before you can break it." (p. 49) The book enunciates several principles of good design. Through many examples of bad design and better design the book shows you how to check whether the principles are being violated and how to correct the violations.
There's a very clear chapter on the categories of type (Oldstyle, Modern, etc.): how to recognize them and when to use them. Very Good Feature: each page names the typefaces used in the examples.
The only real weakness of the Design Book is the chapter on using color. It was clear enough but did not seem integrated into the rest of the book.
The Type Book is a much-expanded version of Williams's Mac is not a typewriter, The (2nd Edition) and The Pc is Not a Typewriter. Unlike the Design Book it is mostly concerned with type at the individual character level. It deals with topics such as correct punctuation, different kinds of dashes, and when to set punctuation in italic. It includes all kinds of fine-tuning of the appearance of the type, such as kerning, tracking, ligatures, swash characters, hanging punctuation, correcting widows, and balancing the appearance of ragged-right type. This book allows a more intuitive approach than the Design Book, urging you to "listen to your eyes" (a mixed metaphor, but effective).
I have only a couple of minor gripes with the Type Book. (1) I think it has more fine-tuning that a non-designer is really going to use (e.g., fancy ligatures and swashes). The number of tweaks is overwhelming and may make you feel guilty for not using all these features. (2) I love Helvetica, but Williams continually bad-mouths it, and this is wearying. Apart from these minor points it is an excellent book, clearly-written and full of solid and useful information.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars
Concise and Comprehensive, April 3, 2008
I just can't say enough about how much this book has helped me. I've been writing copy for promotional materials as part of my job for years, and I assumed knowing how to put stuff on a brochure or flier and print it out was enough. I had no idea how dull and uninspired my designs were until I picked up this book. This is the third book I've purchased by Robin and I think I learned more from this one than the two on web design. If you're looking for an in depth explanation of what works, why it works, and what DOESN'T work, this is the book for you. It's concise and comprehensive and I'll be using it as the first reference book I pull from the shelf from now on.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars
An excellent starer book about design, November 20, 2008
I wanted to write a quick blurb about this little book that has gone a long way towards teaching me proper design.
I've been dabbling seriously in graphic design for about a year now and find it one of the most frustrating things I've ever done and also one of the most satisfying. It's very subjective, hard to describe, very time consuming, very sensitive, and totally maddening. When it works, it really works but when it doesn't work, it shows you the highest level of frustration possible.
Robin explains all the basics very well which puts you in a position to begin to experiment. If you just stick yourself in front of Photoshop and try to bang out a business card or a menu or a technical document (which you really wouldn't do in Photoshop), it's probably not going to work out well unless you've had some experience. If, however, you read this little guide and try it, you're going to have a few more ideas and at least understand the constraint you're working with in terms of color, alignment, etc.
This book is great for people without any experience in design who want to improve the way their documents, webpages, application screens, and printed material looks. You're not going to win any contests with this knowledge (and neither are her examples) but what you produce will immediately look better. The writing style is a bit goofy but I use what I learned every day in everything I produce from graffiti to webpages to technical documents to resumes.
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