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Internet Marketing and e-Commerce 1st Edition

by Ward Hanson (Author), Kirthi Kalyanam (Author)
3.6 out of 5 stars 10 customer reviews
ISBN-13: 978-0324074772
ISBN-10: 0324074778
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Product Details

  • Hardcover: 656 pages
  • Publisher: South-Western College Pub; 1 edition (November 21, 2006)
  • Language: English
  • ISBN-10: 0324074778
  • ISBN-13: 978-0324074772
  • Product Dimensions: 1 x 7.8 x 9.5 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #877,922 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

1.0 out of 5 starsJust one word: A classic, out of date, no technical expertise
By MarketingStudent on December 22, 2006
Format: Hardcover
Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.
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5.0 out of 5 starsVery Insightful
By Peter Alexander on March 17, 2008
Format: Hardcover
An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team.

VP Business Marketing, Cisco Systems
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5.0 out of 5 starsThe most valuable book in Internet Marketing & E-commerce
By Magne Bjella on February 6, 2007
Format: Hardcover
To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.
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5.0 out of 5 starsA comprehensive reference source
By Patrick Guerra on November 6, 2007
Format: Hardcover
A comprehensive, easy to understand and practical application of theory and practice.

All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.

Pat
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1.0 out of 5 starsSchool I guess
By simon says on January 24, 2013
Format: Hardcover Verified Purchase
I had to read this for a Marketing class personally I would never read it again. It had a couple of interesting facts about the internet, but as far as its usefulness in real life. It makes a great paperweight.
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