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The New Global Brands: Managing Non-Government Organizations in the 21st Century 1st Edition

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John A. Quelch (Author)
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John A. Quelch (Author), Nathalie Laidler-Kylander (Author)
4 out of 5 stars 1 customer review
ISBN-13: 978-0324320237
ISBN-10: 032432023X
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Product Details

  • Hardcover: 336 pages
  • Publisher: South-Western College Pub; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 032432023X
  • ISBN-13: 978-0324320237
  • Product Dimensions: 0.8 x 7.5 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,469,517 in Books (See Top 100 in Books)

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4.0 out of 5 starsEXPAND YOUR HORIZONS
By katarina on April 27, 2015
Format: Hardcover Verified Purchase
Excellent collection of case studies of high-profile International nonprofits. This book provides insight into the opportunities/struggles faced by international nonprofits that most people would recognize (OXFAM, Red Cross, Doctors Without Borders, etc.). I was assigned this book as a text for one of my classes. However, it could also be read and enjoyed as an informational source of the inner-workings of these international nonprofits.
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