Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.
Download to your computer
Kindle Cloud Reader
Facebook Twitter Pinterest <Embed>
Qty:1
  • List Price: $24.95
  • Save: $5.79 (23%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Covert Persuasion: Psycho... has been added to your Cart
Want it Tuesday, April 12? Order within and choose Two-Day Shipping at checkout. Details
Ship to:
Select a shipping address:
To see addresses, please
or
Please enter a valid US zip code.
or
FREE Shipping on orders over $25.
Used: Good | Details
Sold by Hugh Daniels, Bookseller
Fulfilled by Amazon
Condition: Used: Good
Comment: Worn edges and covers and may have small creases. Otherwise item is in good condition.

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and .

If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Covert Persuasion: Psychological Tactics and Tricks to Win the Game Hardcover – September 18, 2006

by
Kevin Hogan (Author)
› Visit Amazon's Kevin Hogan Page
Find all the books, read about the author, and more.
See search results for this author
Are you an author? Learn about Author Central
Kevin Hogan (Author),
James Speakman (Author)
› Visit Amazon's James Speakman Page
Find all the books, read about the author, and more.
See search results for this author
Are you an author? Learn about Author Central
James Speakman (Author)
4 out of 5 stars 116 customer reviews
See all 8 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$19.10
— —
Hardcover
"Please retry"
$19.16
$7.00 $0.76
Paperback, Large Print
"Please retry"
$24.99
$24.38 $24.37
Audible, Unabridged
"Please retry"
$0.00
Free with your Audible trial
MP3 CD, Audiobook, MP3 Audio, Unabridged
"Please retry"
$9.99
$5.23 $10.58
Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$19.16 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Covert Persuasion: Psychological Tactics and Tricks to Win the Game
  • +
  • What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
  • +
  • Spy the Lie: Former CIA Officers Teach You How to Detect Deception
Total price: $47.62
Buy the selected items together
NO_CONTENT_IN_FEATURE

Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (September 18, 2006)
  • Language: English
  • ISBN-10: 0470051418
  • ISBN-13: 978-0470051412
  • Product Dimensions: 5.8 x 0.9 x 8.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (116 customer reviews)
  • Amazon Best Sellers Rank: #132,207 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)

Customer Reviews

Top Customer Reviews

1.0 out of 5 starssimply a rewrite of the Psychology of Persuasion
By David Relyea on December 1, 2007
Format: Hardcover
This book, although well written and well laid out, is simply a rehash of Hogan's earlier book, "The Psychology of Persuasion". This book introduces literally nothing new, simply reorganizing the material.

If you own the Psychology of Persuasion, do not purchase this book. Otherwise, definitely buy one or the other.

(As an aside, I find it amusing that Hogan and his publisher believe the key to sales to be re-introducing the same material in different works, rather than creating "new editions". They may be right, but as someone who almost bought two "identical" books, it's a little annoying!)
2 Comments 428 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3.0 out of 5 starshow to sell
By Ben on January 9, 2007
Format: Hardcover Verified Purchase
I was thinking that this book was going to be a little more about getting compliance out of individuals, along the lines of verbal judo. However, I found the book to be mostly about sales, and most concepts related to salesmen. Some of the concepts could be applied to getting compliance out of non-compliant individuals, but it seemed like the main focus was how to sell a product.
1 Comment 160 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1.0 out of 5 starsThere are probably some good ideas in there, but...
By Happy Face on August 12, 2010
Format: Hardcover Verified Purchase
I just sat down and got through 4 chapters of this thing and I literally had to put it down and come vent a bit.
When I ordered this book (based on so many positive reviews) I was excited and eager to read it.
But I'm pretty disappointed in and more than moderately annoyed by it.

1. The editing is weak. From a reader's vantage point I am continually distracted by awkward phrasing, minor typos, debatable punctuation and Laissez-faire writing. "There she is." "Sharp as a tack."
"Funny thing is that before you paint those pictures you want to address the resistance." What kind of sentences are these? They're irritating and begging for rephrasing.
Was the author trying to be "folksy?" Ugh. Even worse... was he just trying to fill up the pages?

2. The content seems to be nothing but rehashed pop-psychology. Sure there's a bibliography at the end, but I don't need a bibliography to summarize the author's points: Make people want what you're selling. Help customers see your product in a positive light and dismiss the competitors. Get the customer to imagine himself using your product. Make people think they're coming up with the ideas you are feeding them and they will be happy to embrace the ideas. Don't get in a shouting match with anyone, rather be subtle and cunning.
How is this even a book? No one needs to be told this stuff. People want to understand HOW to use the ideas.

3. Even if you think these "insights" are important enough to justify a book, does the author NEED to write what he's written about again and again?
If you look at page 30 you will see three successive short paragraphs that begin as such:
"If you will recall, I shared with you that when people...Read more ›
8 Comments 91 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsA Persuasion Toolbox...with Instructions and Examples
By Phil on September 18, 2006
Format: Hardcover Verified Purchase
I like this book because it focuses on practical tools that work. You'll recognize some strategies and tactics, others will be new to you, and a number will surprise you. Hogan goes beyond the worn platitudes and shows what research has shown to work in persuasion. "Covert Persuasion" is packed with examples to show how you can put these tools into practice.

I love chapters 8 and 9. We've all heard about the importance of using stories to persuade. And that's correct. But they need to be the right stories with the necessary ingredients. And they need to be told the right way. How can we avoid the mistakes that so many of us make in storytelling?

Chapter 8 gives you 20 keys to using covert persuasion in story. You'll then read stories that grab you...because they illustrate those 20 keys. You'll be able to tell stories that move others in the direction you want.

Chapter 9 shows how to use questions most effectively in persuasion. It's much more than making a list of questions and plowing through them. Which questions should we use in what parts of the persuasion process? This chapter gives excellent information and examples.

The last chapter gives you four worksheets to quickly choose ways to deliver your next message most effectively.

Anyone I can think of...whether or not they formally consider themselves as "salespeople"...will earn a high return by using these tools in daily interactions with others.
1 Comment 119 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
2.0 out of 5 starsExpected significantly more
By Paul C. Smith on August 28, 2007
Format: Hardcover
I bought this book partly on the strengths of previous reviews, and as such I expected a much more in depth and meticulously researched book than it was.

The book is squarely aimed at a sales audience, so the writing style is more that of a motivational book than an introduction to or tutorial on covert persuasion. So many of the techniques are prefaced with superlatives about their effectiveness that it begins to sound a bit silly. Many of the book's tip lists are embellished by duplicating previous entries with somewhat altered wording.

The word "covert" was irrelevant to the majority of the book's examples; many are simply restatements of classic personality skills. The conversation examples are awkward at times, and it's hard to imagine them unfolding in a real-world setting. My own biggest disappointment, though, was the shortage (or lack, in many cases) of references or hard data to support the effectiveness claims that you'll find peppered throughout the material.

I won't call the book useless; it has its merits, and there are a good ten or eleven pages worth taking notes on. In fairness, books I consider very good contain maybe 10% noteworthy pages, while the rest consists mainly of explanation and examples, which is as it should be. However, there is little to be learned here that you wouldn't find in a day or two's worth of reading on Wikipedia, and having done that before buying the book, reading it felt like an episode of déjà vu, even as a newcomer to the subject of NLP.

If you're in sales, relatively green at it, and you want a motivational book with mostly good advice on how better to communicate with prospects and clients, this book does fit that bill. If you're a skeptical sort like me looking for data, statistics, concrete examples and copious authoritative and neutral references, this is not that book.
Comment 44 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Set up a giveaway

There's a problem loading this menu right now.

Learn more about Amazon Prime.



Pages with Related Products. See and discover other items: marketing management, negotiator, sells