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Editorial Reviews
Review
"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008)
"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008)
"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
Product Description
The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business, and demonstrates that leaders who are lighthearted earn more on average than their peers; entertaining workplaces have more loyal employees and customers; and employees who are considered humorous are vastly more likely to get promoted--especially to senior-level jobs.
The benefits of the Levity Effect are not based on speculation, but are built on extensive research and case studies from some of the worlds most successful organizations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others. These models show how lightening up can drive real business results.
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Product Details
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