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The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself Hardcover – November 9, 2009

4.1 out of 5 stars 18 customer reviews

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"Smarter Faster Better" by Charles Duhigg
A groundbreaking exploration of the science of productivity, that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most — to become smarter, faster, and better at everything we do. See more
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Product Details

  • Hardcover: 230 pages
  • Publisher: Wiley; 1 edition (November 9, 2009)
  • Language: English
  • ISBN-10: 0470398523
  • ISBN-13: 978-0470398524
  • Product Dimensions: 5.4 x 1 x 7.3 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #333,792 in Books (See Top 100 in Books)

Customer Reviews

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Format: Hardcover Verified Purchase
As of November 2009, Jason Zweig's book is the latest in the Little Book Big Profits series of books, most of which are very informative and well written. This book is no exception. The first thing to recognize about the Little Book series is that, well, the books are little--perhaps only two-thirds the size of most books. If this book were published in a more normal size and line spacing format, it would probably run less than 150 pages, but that doesn't really detract from the value of the book.

Much of the book covers some common sense concepts, like (1) don't take unnecessary risks, (2) don't take risks without sufficient expected return to compensate for taking the risks involved, and (3) don't risk money that you can't afford to lose. Zweig refers to these concepts as "commandments," and comes back to them throughout the book. He does a better job, in my view, when he addresses somewhat less obvious concepts, such as the (sometimes neglected) value of liquidity and the value of one's "human capital." For example, if you have invested years in your own education to become a geologist, then it might make sense not to concentrate your financial capital investments in energy stocks (because if the energy industry falls on hard times, your investments could suffer and you could lose your job at the same time).

Zweig is at his best, in my opinion, when he addresses the supposedly "low risk and high return" investments that the financial industry regularly puts out.
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Format: Hardcover
This latest incarnation of the Little Books, Big Profits series is a safe bet for investors looking for a way to shore up their portfolios in the aftermath of last year's financial implosion. Wall Street Journal "Intelligent Investor" columnist, Jason Zweig is a source you can trust on all matters relating to investing and personal finance. In his long career working for top financial news outlets like Forbes, Money magazine, Time and CNN, he has undoubtedly learned a thing or two about how investors can best protect themselves from the fallout of fly-by-night investment schemes peddled by the likes of Bernie Madoff and other unscrupulous, financial practitioners.

Zweig is an expert in the field of behavioral finance, which means he knows all about how an investor's clearest instincts can sometimes work against him or her. Zweig exposes the hollowness, which lies behind many of the glossy catchphrases and gimmicky marketing tactics that the big investment houses use to rope in new clients and saddle them with complicated financial products, many of which run the risk of becoming unmanageable and performing poorly in the long run. He deconstructs the widely believed myth that amateur investors should always to seek guidance from a professional financial advisor prior to getting involved in the market. He offers a number of examples of investors successfully and independently managing their own portfolios as long as they are grounded in responsible expectations about risk and return.

Zweig leaves readers with three, forceful, takeaway lessons about avoiding risk in the form of biblical-sounding commandments: (1.) "Thou shalt take no risk that thou needst not take." An example Zweig gives of needless, if unconscious, risk-taking is overinvesting in the company you work for.
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Format: Hardcover Verified Purchase
Let me begin by telling little bit of my investing background. I consider my self a novice in investing. Just started reading about and trying to implement what I learnt. I read Bernstein's Four Pillars, the new Investor's Manifesto, Boggle's Little book of common sense and New Common sense on mutual funds, Jonathan's Little books of Main street money and several other books. I am really impressed by Bogglehead's school of thought and I consider my self a fledgling Bogglehead. Jason Zweig's work is mentioned in almost every book that I read. I was looking for a book authored by Jason especially for a rookie investor like me. I was delighted to find this book which was written after the most recent market meltdown. I felt like this book is more like a collection of articles than a book on personal investing distilled through enormous experience of Jason with the recent bear market in the background. This book does provide advise about the importance of being liquid and the importance of considering liquidity vs illiliquidity while considering asset allocation. I am sure this book will serve to fine tune the skills of a "Sophisticated Investor" ( Which by the way is an oxymoron per Charles Ellis's Winning the Loser's game).But it provides not much in providing solid advise to rookies like me. I think part of the problem could be due the format of the little book series - squeeze too much in to too little. For a novice investors I would recommend the recent books like - Little book of main street money, The Investor's Manifesto and Winning the Loser's game over Zason's book.
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