SEO: Search Engine Optimization Bible (Paperback)

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Key Phrases: search marketing, broad head, automated optimization, Long Tail, Google Analytics, Optimizing Search Strategies (more...)

Editorial Reviews

Product Description

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

• Find out how to give your Web site search appeal

• Use behaviors to target the customers you really want

• Optimize your site specifically for Google, MSN®, or Yahoo!®

• Demystify the role of links and linking in search

• Leverage communities as an SEO tool

• Implement social media and mobile search optimization

• Monetize your traffic as part of your SEO strategy

• Analyze your SEO efforts and see what works

• Learn what top SEO executives and experts are doing

See all Editorial Reviews

Product Details

• Paperback: 528 pages
• Publisher: Wiley; 2 edition (April 6, 2009)
• Language: English
• ISBN-10: 0470452641
• ISBN-13: 978-0470452646
• Product Dimensions: 9 x 7.3 x 1.2 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 3.1 out of 5 stars  See all reviews (24 customer reviews)
• Amazon.com Sales Rank: #251,882 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

29 of 32 people found the following review helpful:

2.0 out of 5 stars Just the same old..., April 20, 2008

By	J. S. Robinson "seo junkie" (Fremont, CA) - See all my reviews (REAL NAME)

This review is from: SEO: Search Engine Optimization Bible (Paperback)

This book should be titled "SEM Overview with some SEO sprinkled in".

It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.

What's missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?

Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.

Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn't really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.

All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.

27 of 31 people found the following review helpful:

1.0 out of 5 stars Long on Words -- Short on Expertise, May 13, 2008

By	Inius Mella (Beach, North Dakota) - See all my reviews

This review is from: SEO: Search Engine Optimization Bible (Paperback)

The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.

Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.

If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Best SEO book I've ever read., January 20, 2008

By	Adi Arifin (Indonesia) - See all my reviews

This review is from: SEO: Search Engine Optimization Bible (Paperback)

I have been in SEO/SEM for more than 10 years now. I read almost every SEO books ever published (fortunately not that many), online resources, even some dumb e-book offered through spam into my email address.

Fundamental stuffs with clear explanation and rationales, good for new comers of course, but I found it useful myself to have all collected in a well-structured book. Obviously newer stuffs - gaining popularity recently - like social network and viral marketing took more of my interest.

Best part however is its encouragement to have well written plan and result as part of our SEO strategy.