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Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – February 22, 2010

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Chris Brogan (Author)
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Chris Brogan (Author)
3.9 out of 5 stars 31 customer reviews
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Product Details

  • Hardcover: 352 pages
  • Publisher: Wiley; 1 edition (February 22, 2010)
  • Language: English
  • ISBN-10: 0470563419
  • ISBN-13: 978-0470563410
  • Product Dimensions: 5.3 x 1.1 x 7.3 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #1,106,733 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

3.0 out of 5 starsMore a blog than a book
By Robin on April 24, 2010
Format: Hardcover
Will books be replaced by blogs? Social Media 101 is a blog in book form. While there's some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.

The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.

I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
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1.0 out of 5 starsNot a book, just a random grouping of thoughts
By Steve Walker on July 25, 2010
Format: Hardcover Verified Purchase
This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it's only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer's perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.
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4.0 out of 5 starsthe best of your blog
By Fernando Colosimo on February 19, 2010
Format: Hardcover Verified Purchase
I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
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1.0 out of 5 stars1 Star at best
By Deep in the Woods on February 20, 2011
Format: Hardcover
Thanks to the library I didn't pay for this read. Actually I didn't put much time into this read anyway. Usually I skim to see what I'm getting into and right away this starts looking like a blog - without any real focus. The thoughts ramble on from one subheading to the next with more of a ramble on attitude.

On the plus side there are a few tidbits of information that are worthwhile - which are also available in multiple other better books on the subject. All in all a real disappointment.

If you are looking for how social media can help you market your business or build your brand you're much better off looking at:

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (Paperback - Jan 12, 2010)

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani and Chris Brogan (Paperback - Apr 6, 2010)

The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (Paperback - Sep 28, 2010)

or just about any other book on this subject on Amazon.
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3.0 out of 5 starsBook writing 101
By T. Edmund on May 11, 2010
Format: Hardcover
Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book - i.e. look up the chapter you are interested in and just read that.

While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.

All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
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4.0 out of 5 starsA Positive Review!
By muchieh on July 20, 2011
Format: Hardcover
Overall, I think Chris Brogan's Social Media 101 is a great tool for people entering the realm of social media. The simple, easy-to read style of his book makes the daunting and seemingly endless possibilities of social media accessible, understandable, and achievable to those who are unaccustomed and inexperienced. Not to the mention, the small size of this book takes on the form of a trusty handbook. Unlike ordinary textbooks and how-to books, Brogan's book of information and strategies puts a face to those behind the computer screen. Social Media 101 is personable and the information provided derives from firsthand experience.

Rather than reading this book like a story, I've taken upon myself to read it as a reference book. While reading, I was simultaneously launching my blog(s) and refining my Twitter/tweeting skills. One chapter that has resonated with me is chapter 6: Social Media for Your Career. With endless networking sites, Brogan has quickly and quite simply drawn out the professional benefits of these sites. Whether one chooses to create an account on X social networking site for pleasure or for business, there will always be an audience and why not use it to your advantage--make your profile more than a page for people to get an inside scope of your life. Brogan tells readers to see these forums as a template for a resume. Since this chapter, I have changed my views on social media and have gained a new perspective and even respect for online platforms. This particular chapter has opened my eyes to the various opportunities and benefits of social websites. Reading Social Media 101 has inspired me to adjust my profiles to my professional and academic career while dedicating and reserving a portion for the purity of networking.
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Most Recent Customer Reviews

5.0 out of 5 starsfast shipping

Book for school

Published 4 months ago by Ramona L Horn
4.0 out of 5 starsNot his masterpiece, but a collection of his best blog posts.

This book was good, in that it saved me hours of searching his blog. Not as awesome as trust agents, but it's like having Chris's blog in hardback. Worth keeping.

Published 14 months ago by Communicator K
5.0 out of 5 starsFive Stars

Very nice product! Great job! Feeling the power! thank you from PowerMan!

Published 15 months ago by viking
5.0 out of 5 starsExcellent book!

Excellent book! Chris Brogan write in an easy to understand way. I highly recommend his books to everyone trying to learn more about social media!

Published on February 7, 2014 by Ellen
5.0 out of 5 starsGreat Book! Buy it! Dense Material and to the Point, No BS

A great book. Alot of books on social media talk endlessly about garbage and theoretical garbage. This book gets to the point and has a dense amount of information without fluff. Read more

Published on February 1, 2013 by Dominador Pascual
5.0 out of 5 starsGreat book about what social media really is for

Great tips and ideas for how to use social media with your business. It is not a technical book but rather a guide to content and using social media effectively to gain followers... Read more

Published on January 11, 2013 by Hannah Dahl
5.0 out of 5 starsLoved this guide

I recommend this book to anyone who is trying to get an handle on social media. Chris offers easy to understand steps and techniques to having social media work for you.

Published on November 28, 2012 by Joannef
4.0 out of 5 stars"The perfect book for new bloggers!"

"Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. Read more

Published on August 2, 2011 by Chad Thiele
4.0 out of 5 starsSomething for everyone

This book has something for everyone. If you are just beginning to venture into social media you will find a great deal of information in this little book that you can put to use... Read more

Published on March 31, 2011 by LeaRae Keyes
2.0 out of 5 starsShould be called Blogging 101

Nearly all blogging advice, minimal Twitter advice, and NO Facebook advice. Brogan even goes into how he doesn't like Facebook....cool...but it's the social media king... Read more

Published on February 2, 2011 by Steven Rader

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