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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI 1st Edition

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Sebastian Tonkin (Author)
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Sebastian Tonkin (Author),
Caleb Whitmore (Author)
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Caleb Whitmore (Author),
Justin Cutroni (Author)
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Justin Cutroni (Author)
4.6 out of 5 stars 8 customer reviews
ISBN-13: 978-0470578315
ISBN-10: 0470578319
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Product Details

  • Paperback: 456 pages
  • Publisher: Wiley; 1 edition (May 10, 2010)
  • Language: English
  • ISBN-10: 0470578319
  • ISBN-13: 978-0470578315
  • Product Dimensions: 7.4 x 1 x 9.2 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #259,588 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 stars3 Reasons to Buy This Book
By B. Regan on September 15, 2010
Format: Paperback
#1: This book is extremely helpful if you're a hardcore data analyst who needs more business acumen, or a true marketer who needs a better handle on the technical aspects of web analytics.
#2: The section on using web analytics to measure, optimize, and hold accountable your SEO is very strong.
#3: The sections on tracking and optimizing offline marketing (print, billboard, tv, radio, etc.) are a much needed reminder that marketers need to be tracking everything, online or otherwise. And, that Google Analytics can be that "central marketing dashboard" type of tool if set up correctly.
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5.0 out of 5 starsA comprehensive, actionable guide to the analytics world
By WinkleyDinkley on August 3, 2010
Format: Paperback
I found this book to be a great read. The authors make much of the difficult analytics jargon easily digestible, and provide a clear plan to grow your online business. Unlike some of the other titles out there, this book limits the fluff.

In particular, the case studies used were largely relevant to me, and gave a clear sense of how analytics can truly change the game. Bread and butter areas like Adwords and Adsense subject matter carefully drilled down into succinct lessons that anybody can implement. I also appreciated the content on Google trends, a powerful and free tool that seems under-utilized.

The tradeoff with this book's comprehensiveness was ultimately that some of the content wasn't directly relevant to my clothing business, but the authors established a cogent organization to navigate the subject matter.

All in all, this book became my bible on analytics, and I expect to continue to reference it as I optimize my site and ultimately conversions.
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4.0 out of 5 starsWell ordered and instructive to the Google Analytics user ... and beyond
By Tim Dire on May 17, 2011
Format: Paperback
Given the singular focus on Google Analytics, the authors have structured a superior book to either of those from Avinash Kaushik (`Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity', and `Web Analytics: An Hour a Day'). I would recommend this book, both for the Google Analytics user as well as for those using other tools. I anticipate this proving a valuable reference as I experiment more. There remains room to further develop the analysis of offline marketing and sales when in unison with online endeavors.
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5.0 out of 5 starsComprehensive, clear, and motivating
By Kathryn Courtney on October 21, 2010
Format: Paperback Verified Purchase
I worked with one of the authors years ago though I bought this book without realizing there was a connection. His enthusiasm and mind-bending expertise at the time really opened my eyes to what was possible with analytics and this book extends that perfectly. I am so happy to have found it! It is a terrific resource that balances the complexity and common sense of analytics in a really usable way. They've covered the most current and relevant topics, like measuring social media (the holy grail!) and getting the most from AdWords, in ways that made me feel like I could make it work for myself and for my clients. I am grateful for this excellent resource and couldn't recommend it with more confidence.
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