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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events 1st Edition

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Judy Allen (Author)
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Judy Allen (Author)
3.9 out of 5 stars 11 customer reviews
ISBN-13: 072-3812831883
ISBN-10: 047083188X
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Product Details

  • Hardcover: 354 pages
  • Publisher: Wiley; 1 edition (July 9, 2002)
  • Language: English
  • ISBN-10: 047083188X
  • ISBN-13: 978-0470831885
  • Product Dimensions: 6.5 x 1.2 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #488,899 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsPacked with Knowledge!
By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on April 29, 2003
Format: Hardcover
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
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4.0 out of 5 starsA Must Read
By A Customer on August 11, 2002
Format: Hardcover
This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.
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5.0 out of 5 starsPlanning for Planners
By A Customer on August 24, 2002
Format: Hardcover
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.
Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book.
Well-written, this book may save many a person from high blood pressure.
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5.0 out of 5 starsPacked With Knowledge!
By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on June 11, 2004
Format: Hardcover
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
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2.0 out of 5 starsShould be named corporate event travel
By Lee Perry on October 20, 2010
Format: Kindle Edition Verified Purchase
This is a great book if your planning a corporate trip to a tropical island. This is a book about booking caterers, airline tickets, hotels, etc... and how to make a proposal outlining how you will do these things. There are no "behind the scenes secrets" for actual event planning. Very mis-leading title and I am looking to get my money back.
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2.0 out of 5 starsNot what it says it is....Poor Choice of title...Misleading
By D. McGuinness on August 9, 2011
Format: Kindle Edition
Poor choice of title - Up on reading this book I too was also baffled by the title and said it should be titled something along the lines of "a case study of planning a corporate trip to an exotic getaway". The title is very misleading and it is very focused up on one type of event - planning a corporate retreat. At first I thought the author was just doing one case study on a specific type event and would then move on, but I then discovered that this event she was planning went on for the entire book and that was all there was to the book. A LOT of details in this book won't apply to A LOT of events for planners, hence why the business of event planning is not really what it says it is..The book has some good parts like preparing a proposal, but its not clear on what the actual proposal would look like. Entrepreneur press guide to starting your own event planning business is 100% better and much more useful and I give that book 5 out of 5 whereas I give this book a 2 out of 5.
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