Media Literacy Workbook (Paperback)

~ Kimb Massey (Author)

Editorial Reviews

Product Description

MEDIA LITERACY WORKBOOK is an invaluable resource for students in an introductory course as it helps them explore and develop the skills necessary for active participation and critical consumption of media communication. Using this workbook, students are asked to reflect on and evaluate their own media consumption, to try new models of interpretation, and to investigate issues regarding the impact of the media on culture and society. The workbook addresses 15 core Mass Communication topics on a chapter-by-chapter basis, offering three activities per chapter. This workbook is a free bundle item and stand-alone saleable supplement item that can accompany introductory Mass Communication texts.

About the Author

Kimb Massey, Ph.D., is a Professor of Radio-Television-Film and the Director of Multimedia for the Television Radio Film and Theatre Department at San Jose State University in California. She holds a Ph.D. in Communication from the University of Utah. Dr. Massey also consults on Internet/Web Strategy and Design. In 1997, Dr. Massey was awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States and lectured on topics related to New Media and Multimedia in the United States at many German institutions.

Product Details

• Paperback: 64 pages
• Publisher: Wadsworth Publishing; 2 edition (February 18, 2004)
• Language: English
• ISBN-10: 0534643949
• ISBN-13: 978-0534643942
• Product Dimensions: 9.4 x 7.7 x 0.2 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,027,422 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Good book for general class assessment, October 10, 2007

By	S. Saraswat "ssaraswa" (New Jersey, USA) - See all my reviews (REAL NAME)

This book works well for a short preassessment of student knowledge and the teacher can begin to take from where the students stop, covers a good variety of topics. Simple language and generalized enough to fit into any media class.