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Product Description
Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows your students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as your students’ keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!
--This text refers to the
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About the Author
James L. Burrow, Ph.D., is the coordinator of the graduate Training and Development Program at North Carolina State University in Raleigh, North Carolina. He has been a faculty member at the community college and university levels in marketing and human resources development as well as a consultant to business and public organizations.
--This text refers to the
Hardcover
edition.
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