SEO Warrior (Paperback)

~ John I Jerkovic (Author)

Editorial Reviews

Product Description

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

• Create compelling sites with SEO that can stand the test of time
• Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
• Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
• Learn what makes search engines tick by utilizing custom scripts
• Analyze your site to see how it measures up to the competition

About the Author

John I. Jerkovic earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. It was when creating an international web hosting business from scratch that he became fascinated by Search Engine technology with all its mysteries and nuances.

Product Details

• Paperback: 496 pages
• Publisher: O'Reilly Media; 1 edition (November 13, 2009)
• Language: English
• ISBN-10: 059615707X
• ISBN-13: 978-0596157074
• Product Dimensions: 9.1 x 7 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #62,935 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent Book for Webmasters, Which Teaches You Everything About SEO, January 15, 2010

By	Randall Degges (Los Angeles, CA) - See all my reviews

Amazon Verified Purchase

I just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.

The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.

The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:

- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand

and a good deal of other topic.

The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.

I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.

3 of 5 people found the following review helpful:

4.0 out of 5 stars Arms you for battle on the intertubes, the armor is a bit heavy though, December 25, 2009

By	D. Greenbaum "DoctorDave™ www.clickhere... (Lawrence, KS) - See all my reviews (REAL NAME)

This book by O'Reilly has an accurate title because there is a war on the web...the battle to get placement in search engines.

This very up to date book is your arsenal for either advancing your position or maintaining your ground on the web. O'Reilly books tend to be highly technical and SEO is no exception. About a quarter to a third of the book is simply not accessible to people who don't know how to set up servers or write advanced scripts. I know basic HTML and hand code my websites, but I found discussions of such topics as advanced XML a bit over my head. That's OK, because the rest of the book was great for novices

"SEO Warrior" is a complete guide to getting your page noticed by search engines. It's not just about Google rankings and keywords, thought that's clearly a focus. This book takes a 360 degree approach to Search Engine Optimization. It considers not just the code on your website, but such things as your ISP and host, external rankings by others, social media marketing and link building. I've read other books on SEO and this is the most comprehensive guide I've seen to help a business owner create a complete marketing campaign on the web. More technical readers will be able to copy and paste much of the code and examples directly into their website. Web design novices like me will be able to find tools online to help implement the key portions of the strategies found in the book.

As an example, I never really understood Google Webmaster tools or Google Analytics. I worked with both after reading the book and increased my SEO campaign dramatically. I had the confidence to create such things as a site map and learned how to properly configure my meta information to get the maximum exposure for my website.

A true SEO expert probably knows this information already, so the audience of this book is beginning to intermediate users. In particular, any business owner considering a SEO campaign should read this book to get an overview of the concepts. After reading the book, you'll be empowered to hire a SEO company if necessary. You'll learn the ethical and professional concepts for SEO and learn how to avoid the unethical "black hat" companies.

Pros: Comprehensive guide to all aspects of getting your website noticed
Cons: A bit to technical for people who aren't web designers.

Four out of Five Dogcows.

4 of 7 people found the following review helpful:

5.0 out of 5 stars Can't Beat It!, November 24, 2009

By	Frank Beckendorf "Frank from Chalmette and no... (Abilene, TX USA) - See all my reviews

If you need a way to go from the backs pages of the major search engines - this text can help. If you need your visitors to be active - this is the text. Jerkovic takes the reader into a world of perfection in teaching him/her to improve rankings. The theory, SEARCH ENGINE OPTIMIZATION, is the only way to get it done and Jerkovic makes it possible to do it yourself instead of paying hundreds of dollars periodically to get it done. And, then again, most of these individuals don't guarantee continuous results!!

Jerkovic also introduces the reader to Google AdWords, SEM, and social networking to get the job done. In all, he gives you a total picture of how to keep your site in the forefront of search engines - and yes, Bing is included....