Marketing in Travel and Tourism 4th Edition

by Victor Middleton (Author), Alan Fyall (Author), Mike Morgan (Author),

1 customer review

ISBN-13: 978-0750686938

ISBN-10: 0750686936

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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
New material on the role of e-marketing, motivations and consumer behaviour
Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Marketing in Travel and Tourism

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Product Details

Paperback: 528 pages
Publisher: Routledge; 4 edition (May 6, 2009)
Language: English
ISBN-10: 0750686936
ISBN-13: 978-0750686938
Product Dimensions: 1.2 x 7.8 x 10.8 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)
Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
Amazon Best Sellers Rank: #1,565,361 in Books (See Top 100 in Books)
- #983 in Books > Business & Money > Industries > Service
- #1581 in Books > Textbooks > Business & Finance > Marketing
- #2297 in Books > Business & Money > Industries > Hospitality, Travel & Tourism

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Top Customer Reviews

Not the best textbook, but also not the worst

By B395 on October 10, 2012

Format: Paperback Verified Purchase

Marketing for travel and tourism is a really interesting topic. I found this book to have some good information as well as good case studies and examples. The textbook was written better than most I have had to read in the past. The authors use good examples and tie them into marketing theories. I actually think this book is great to learn about marketing principles as well, especially since many people can relate to the tourism industry and have experiences traveling. It makes learning the theories of marketing more relatable and therefore understood easily.

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