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Communication Planning: An Integrated Approach (SAGE Series in Public Relations) 1st Edition

by
Sherry Devereaux Ferguson (Author)
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Sherry Devereaux Ferguson (Author)
4.8 out of 5 stars 4 customer reviews
ISBN-13: 978-0761913146
ISBN-10: 0761913149
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Product Details

  • Series: SAGE Series in Public Relations (Book 1)
  • Paperback: 280 pages
  • Publisher: SAGE Publications, Inc; 1 edition (August 3, 1999)
  • Language: English
  • ISBN-10: 0761913149
  • ISBN-13: 978-0761913146
  • Product Dimensions: 6.1 x 0.6 x 9.1 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #470,381 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsA step-by-step guide for successful implementation
By Raul Legaspi Sauter on January 28, 2007
Format: Paperback
This book gives the best guide on how to plan strategy, operations and work for communication ventures.

I would put this in the "public relations best practices" category, unlike other texts or practices, this puts the communication professional in touch with the hardcore business players in their corporations or their clients' professional team of executives.

It is helping me a lot stating in the proper words, what my client should be doing in terms of communication, to achieve its business goals.

This has also helped me in getting more customer satisfaction for what I do.
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5.0 out of 5 starsVery interesting book
By Rosline Cumberbatch on February 20, 2013
Format: Paperback
I bought the book for someone but took a quick read and found it so interesting that I shared it with another person before sending it to the intended party.
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5.0 out of 5 starsCommunication Planning
By Amazon Customer on September 15, 2015
Format: Paperback Verified Purchase
A very helpful book that provides information that is relevant throughout undergrad studies in communications and media.
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4.0 out of 5 starsGood!
By Maxim Kravets on March 11, 2008
Format: Paperback
This book about communicative strategy from a positions of PR. It is the basic book about communicative planning and an establishment of the communication strategic goals, but if you design strategy of the communications it is necessary to look papers from a position of the general management.
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