Survey Research Methods (Applied Social Research Methods) (Paperback)

~ Dr. Floyd J. Fowler (Author) "The subject of this book is data collection in social surveys..." (more)
Key Phrases: personal interview procedures, optional wording, household interviewers, Bureau of the Census, United States, Department of Agriculture (more...)

Editorial Reviews

Review

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language!.Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" -- Organizational Research Methods

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language….Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

-- Review

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language….Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

(Organizational Research Methods )

Product Description

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:

• Improved techniques for evaluating survey questions
• The latest options available to researchers in using the computer and the internet for surveys
• Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey—and how much confidence to place in the reported results based on this relationship.

 

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Product Details

• Paperback: 192 pages
• Publisher: Sage Publications, Inc; 3rd edition (August 24, 2001)
• Language: English
• ISBN-10: 0761921915
• ISBN-13: 978-0761921912
• Product Dimensions: 8.3 x 5.3 x 0.5 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #279,878 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 14 people found the following review helpful:

4.0 out of 5 stars Good book for basic methods, October 14, 2008

By	Carl Franklin "Author and Professor" (Cedar City, UT USA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: Survey Research Methods (Applied Social Research Methods) (Paperback)

A good book on survey methods. Easy to use for both upper division undergraduate and masters level graduate students. The publisher (Sage) is known for quality methods books, so this fits well in their catalog. A part of their Applied Social Research series. The author also has a decent book on how to write good survey questions.

0 of 51 people found the following review helpful:

5.0 out of 5 stars I bought it for school., January 3, 2007

By	Adam C. Viera - See all my reviews (REAL NAME)

Book was barely read and arrived somewhat late from amazon.