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Health Care Market Strategy: From Planning to Action 3rd Edition

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Steven G. Hillestad (Author)
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Steven G. Hillestad (Author), Eric N. Berkowitz (Author)
4.6 out of 5 stars 9 customer reviews
ISBN-13: 978-0763747992
ISBN-10: 0763747998
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Product Details

  • Hardcover: 287 pages
  • Publisher: Jones & Bartlett Learning; 3 edition (December 16, 2003)
  • Language: English
  • ISBN-10: 0763747998
  • ISBN-13: 978-0763747992
  • Product Dimensions: 6.4 x 1.1 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #974,464 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsYou'll never get rid of it.
By Amazon Customer on March 16, 2014
Format: Hardcover Verified Purchase
This book still stays within my reach as I work. As a freelance writer and editor, I do a lot of work focusing on the health care industry. It is one of the few books I did not sell have completing my Master's degree.
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4.0 out of 5 starsNeeded for a Masters in Healthcare Administration Course
By Jezabel on April 12, 2013
Format: Hardcover Verified Purchase
I enjoyed this book and expect I will be referring to it regularly as my career progresses. It has all the pertinent, still up to date information you need to adequately create a viable marketing plan. I had very little knowledge in this area and after finishing this book, I was able to successfully present an approved plan.
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4.0 out of 5 starsI made it through!
By Maggie D. on July 31, 2013
Format: Hardcover Verified Purchase
I really liked this book. Good information. the subject matter was well represented and it was very easy to follow. This was particularly interesting to me and was very pertinent.
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4.0 out of 5 starsHealth Care Market Strategy
By Mike on November 15, 2012
Format: Hardcover Verified Purchase
This book was instrumental in my marketing class and was very informative. It was an easy read and was a good reference for my class.
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4.0 out of 5 starsEasy read
By Joe on July 13, 2014
Format: Hardcover Verified Purchase
Easy to read and simplifies marketing strategies for all levels.
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