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Sports Sponsorship: Principles and Practices Paperback – July 31, 2013

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John A. Fortunato (Author)
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4 out of 5 stars 3 customer reviews
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Product Details

  • Paperback: 228 pages
  • Publisher: McFarland (July 31, 2013)
  • Language: English
  • ISBN-10: 0786474319
  • ISBN-13: 978-0786474318
  • Product Dimensions: 0.8 x 7 x 10 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #714,885 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsStrongly Recommended for sponsors AND properties !!! A+++
By S. H. TENNEY on April 29, 2014
Format: Paperback Verified Purchase
This is a very strong resource. I found myself underlining and flagging, then laughing that I was still reading the introduction ! Every page is thick with marketing truths. The author leads the reader through the sponsorship & fulfillment process from both the prospective client's and the property's perspectives. A+++ Harmony Tenney
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4.0 out of 5 starsLots of examples provided, which is helpful
By ILMO on January 14, 2015
Format: Paperback
Good book, part of it is pretty academic style, which is boring. But there are also tons of examples to illustrate the author's points, which is really really helpful for readers to understand those concepts and theories.
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3.0 out of 5 starsThree Stars
By George Fisher on September 18, 2015
Format: Paperback Verified Purchase
Could use some suggestive assignments at the end of each chapter....
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