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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
 
 
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Hardcover)

by Stephen Denning (Author) "In 1998, I made a pilgrimage to the International Storytelling Center in Jonesborough, Tennessee, seeking enlightenment..." (more)
Key Phrases: brand narrative, springboard story, management gadget, World Bank, Lou Gerstner, Wall Street (more...)
4.3 out of 5 stars  (20 customer reviews)

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Editorial Reviews

Review
"...there are good stories here...all used to make leadership points..." (Times Educational Supplement, 23rd September 2005)

Product Description
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

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Product Details

  • Hardcover: 384 pages
  • Publisher: Jossey-Bass; 1 edition (April 22, 2005)
  • Language: English
  • ISBN-10: 078797675X
  • ISBN-13: 978-0787976750
  • Product Dimensions: 9.1 x 6.1 x 1.3 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: