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"I was an unlikely candidate to buy into Jay Cross's theory that formal learning is largely ineffective. But my curiosity got the better of me, and I found myself totally engrossed in his out-of-the-ordinary thinking on learning." (T+D Magazine, February 2007)
Review
"The key to the twenty-first century will be in learning how to leverage informal learning for us all. Jay provides us with an evocative road map to how we can do this."
—John Seely Brown, coauthor, Social Life of Information, and former chief scientist, Xerox Corp.
"Informal learning is the perfect theme for exploring the next wave of our field. Jay Cross continues to push our thinking on the transformational forces of knowledge, learning, and performance. A must read!"
—Elliott Masie, founder, The MASIE Center's Learning CONSORTIUM
"In an outsourced, automated age, informal learning has become the key to high performance and personal fulfillment. And now Jay Cross has written the very best primer on this woefully neglected topic. This is a book for both sides of your brain!"
—Daniel H. Pink, author, A Whole New Mind
"Jay Cross provides an important challenge for us all—to move our focus from the classroom to the workplace, and in doing so, reframe what we do in ways that much more closely reflect how people actually learn and perform on the job. Informal Learning has profound implications for how we—from trainers to chief learning officers and from frontline business managers to executives—must rethink our ideas and practices, not in some distant future, but right now."
—Marc J. Rosenberg, management consultant, and author, Beyond E-Learning
"This book shows how informal learning experiences connect us with information, help us share ideas, and obtain new perspectives, and even help us create new knowledge together."
—Ellen Wagner, director, Worldwide eLearning, Adobe Systems
"The one sentence from this book that hit me like a train: 'Most corporations invest their training budget where it will have the least impact.' Wow. In an era of demanding ROI, shrinking budgets, and the insistence to do more with less, think of the impact that informal learning could have if it could truly focus learning and efforts for maximum impact."
—Mark Oehlert, learning strategy architect, Booz Allen Hamilton
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