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Clicking: 17 Trends That Drive Your Business--And Your Life Paperback – January 6, 1998

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Faith Popcorn (Author)
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Lys Marigold (Author)
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Product Details

  • Paperback: 480 pages
  • Publisher: HarperBusiness; Revised ed. edition (January 6, 1998)
  • Language: English
  • ISBN-10: 0887308570
  • ISBN-13: 978-0887308574
  • Product Dimensions: 5.3 x 1.1 x 8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #597,836 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

3.0 out of 5 starsDecent Concepts
By Joseph Valentine Dworak on June 20, 2003
Format: Paperback
Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.
Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While there is some validity to what Faith is saying, why does the chapter on 'female think' get two chapters and all other trends (17) get just one? Fair and Balanced? Faith, you are successful, quit trying to prove it to the boys club, who cares what they think of you, you are doing a great job. Just some observations. Grade of 'B'
Joseph Dworak
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1.0 out of 5 starsUseless drivel
By Utley on February 2, 2003
Format: Paperback
Trends? I'd say Faith is more of a keen observer of what's happening NOW rather than what may soon be. The first 20 minutes of the 90 minutes I heard (the audiobook) was a combination of wordsmithing, technospeak and self-promotion. If you want a good book about REAL unfolding trends, pick up Robert Reich's "Future of Success." He's not selling a product.
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5.0 out of 5 starsThe future
By Rica Web on September 17, 2008
Format: Paperback
This book is a good reference about the future. I bought a copy in 1999 and now witnessing the trends as predicted - cocooning. I never thought I would spend so much time using the Internet. Today, I am almost utilizing the web just like a television. I also did online learning and now creating web sites for tutorials. I also bought so many books online that are not available in our local bookstores. There is another trend, however, that might happen very soon. People will revert to shipping because petroleum is dwindling in supply and becoming more expensive. The world today is having a hard time, a crisis, as a result of high fuel prices. The result is devastating because the food prices have gone up. Airlines are now having difficulties and limited its flights. Thus, it won't be long when sea vessels and ocean liners will become trendy once again to save on fuel.
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5.0 out of 5 starsA brainstormer's reflective device--interesting--good value.
By A Customer on December 1, 1996
Format: Hardcover
The trends Popcorn explains are plausible and clear.
She seems to be limited to business applications and
relates well to middle-class markets. The advice on
multiple screens to make sure an idea will hit solidly
is useful. Even coming up with brainstorm examples
with friends, yielded a viable new wrinkle on the
intersection of several tried and true product stand-bys.
Notably absent are demographic trends such as "ganging",
although she does allude to it in "clustering".
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5.0 out of 5 starsThis Should Be Required Reading...
By A Customer on July 9, 1997
Format: Hardcover
This book is extremely good. There is a clarity to thought in this text that I have not seen in a book in a long time. Popcorn is one of those authors that must let her ideas ferment for a little while, because when she has something to say about something, we get it all... big ideas in digest form. We learn alot about people, markets, and products, and all name-dropping is relevant. I like this book so much I took the cover art and made a ppat of it for my Macintosh.
<P>
Although no mention was mad
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