The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed (Paperback)

~ (Author)
Key Phrases: search engine marketing, search marketing, sponsored search, The Ultimate Guide, Store Front, Case Studies (more...)

Editorial Reviews

Product Description

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.

About the Author

Bruce C. Brown is the best selling and award-winning author of How to use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (FL) (June 20, 2007)
• Language: English
• ISBN-10: 0910627991
• ISBN-13: 978-0910627993
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #80,736 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #20 in	Books > Computers & Internet > Business & Culture > E-Commerce
  #76 in	Books > Business & Investing > Industries & Professions > Retailing

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

3.0 out of 5 stars PPC wasn't the focus...nor was spellcheck, March 1, 2009

By	G. James "wtb" (Austin, TX) - See all my reviews

This book offers good insight to those unfamiliar with the online marketing landscape but the title is somewhat misleading. Based on the title, and the big fat "Pay Per Click" on the title, I expected it to focus on PPC marketing.

The topic is lightly discussed at the very beginning and then you'll find yourself halfway through the book before PPC starts to get covered. Even then, the techniques are elementary, which is probably perfect for someone starting out. But the "Ultimate Guide"? I think there is some liberty being taken there.

[...], and while it doesn't really affect the message, it just makes it seem haphazardly edited. I can't knock it too much for this but you expect more from a published book.

Anyhow, for the online marketing beginner or PPC novice, it's a fine introduction into that realm. But for those seeking a true Ultimate Guide, this isn't it. It does have a lot of info regarding PPC but almost half the book is devoted to details that are a stretch to be directly related.

It's kind of like buying the Ultimate Guide to Cooking Lobster only to find that the first half of the book is devoted to cooking pasta. A weak example, perhaps, but I'm trying to use an analogy. :)

10 of 12 people found the following review helpful:

5.0 out of 5 stars Great Book Using The Internet For Marketing!, July 28, 2007

By	Jean E. Brown "jeanthornton" (Florida) - See all my reviews (REAL NAME)

I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base. I just implemented my first campaign, and had my first sale the very same day!! The book was great, packed with lots of good information, tips, suggestions, case studies, and advice from experts. I really liked how well written it was, easy to read and very clear. It was written for a small business that has limited funds and limited technical savvy. The book held my hand throughout the process, and now I have my first campaign. The book has hundreds of tips, suggestions, advice throughout it, in fact, there is so much information, I had to use Post-it flags to mark the information I thought was most important. My book now has Post-it flags all over it!!! I love the font size, and how easy it is to read and navigate the book. I loved Mr. Brown's first book, and this one sits right next to it on my bookcase.

11 of 15 people found the following review helpful:

5.0 out of 5 stars SEO, PPC, and all that jazz, September 24, 2007

By	Sustaina (Shawnee, OK United States) - See all my reviews

I have been looking for this book! Search engine optimization and pay per click advertising were mysterious techniques about which I knew nothing until I read The Ultimate Guide to Search Engine Marketing by Bruce C. Brown. The heart of the book is its detailed information about online marketing using search engine optimization and pay per click advertising. Several chapters are devoted to these strategies with regard to specific search engines, such as Google and Yahoo.

The purpose of search engine optimization (SEO) is to raise the ranking of your website on a particular search engine by the use of relevant keywords or phrases. The author explains how to choose the best keywords or phrases for your site and how to use META tags to raise your website's ranking. He also discusses keyword placement on a webpage. Did you know that some search engines only "crawl" a small portion of the text on a particular webpage?

Pay per click advertising (PPC) will reach millions of customers in a credible, cost-effective way. This type of online marketing plan can target a geographical area or demographic group, and it can be modified easily if it does not seem to be working.

The book also includes a history of online marketing and descriptions of types of online ads. Case studies, hints, tips, and advice round out the content. This is a clearly organized, easy-to-use guidebook for a person who is fairly internet-savvy. I recommend it highly.