Licensing Art 101, Third Edition: Publishing and Licensing Your Artwork for Profit (Paperback)

~ Michael Woodward (Author)

Editorial Reviews

Product Description

This comprehensive handbook guides readers step-by-step through the licensing and publishing industry. It contains a wealth of ideas and practical examples of how to increase income through licensing reproduction rights to manufacturers and publishers of greeting cards, posters, calendars, and more. This book provides assistance from an expert, allowing readers to educate themselves and gain a competitive edge. Readers learn about: negotiating fees, exhibiting in trade shows, protecting their rights, and more. Over three hundred professional contacts are listed.

Michael Woodward has been working in the industry for over thirty years.

About the Author

Michael Woodward has worked in the publishing and licensing industry for over 30 years. He runs Out of the Blue - an artist management and licensing agency as well as a small publishing company, Indigo House. He is also a consultant in the industry.

Product Details

• Paperback: 224 pages
• Publisher: ArtNetwork; 3 edition (July 1, 2007)
• Language: English
• ISBN-10: 0940899841
• ISBN-13: 978-0940899841
• Product Dimensions: 9.9 x 8 x 0.5 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #232,704 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Perfect, August 31, 2007

By	Mary Ann Farley "maffetina" (Hoboken, NJ USA) - See all my reviews (REAL NAME)

This is truly a superb book in every way. Not only is it comprehensive in terms of the steps one needs to take to market their art, but there's also a list of questions at the end of each chapter to help you develop an action plan, for which there's an empty column to write down your tasks.

Personally, I respond very well to "to do" lists and deadlines, so using this book in combination of working with a life coach is bringing wonderful results.

The book also tackles the publishing issue from two sides: one is finding someone to represent you (which is my preference), and the other is how to publish yourself. (I did the independent route in music, and believe me, it's rough. This time around, I'm willing to pay someone in percentages to do it for me and just let me make the art.)

I give it a big thumbs-up.

16 of 17 people found the following review helpful:

5.0 out of 5 stars This basic introduction is thoroughly 'user friendly', October 6, 2007

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Now in a newly updated and expanded third edition, "Licensing Art 101: Publishing And Licensing Your Artwork For Profit" takes up where most art classes leave off -- how to make a living as an artist. Drawing upon his more than 31 years of experience and expertise in the licensing industry, Michael Woodward clearly covers such fundamental issues for aspiring artists as how to negotiate fees for their services, how to approach various markets with their artworks, targeting a presentation, exhibiting in trade shows, and protecting their rights as artists. "Licensing Art 101" is enhanced with some 300 contacts including calendar publishers, art licensing agents, greeting card publishers, fin are publishers, and book publishers. Taking a comprehensive, step-by-step, real-world approach to the subject of licensing art, this basic introduction is thoroughly 'user friendly' and should be considered essential, mandatory reading for anyone seeking to pursue a professional career as an artist regardless of the medium in which they work.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A MUST HAVE for all types of artists, June 28, 2008

By	JOSEPHINE (Seattle, WA) - See all my reviews

Amazon Verified Purchase

I am not a fine artist, I am more of a commercial artist/illustrator/surface pattern designer. When I got this book, I couldn't put it down! It has extremely helpful information in it for all types of artists who are wanting to license their artwork in a variety of markets. It is a fast read too, packed full of great advice and resources. It's a book I will keep going back to because it's a good reference manual. If you are thinking of entering into the licensing world, I would HIGHLY recommend that you get this book - it's a MUST, especially for the price!