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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business (Paperback)

by Eric Peterson (Author) "Web Analytics Demystified - A Marketer's Guide to Understanding How Your Web Site Affects Your Business is intended to be exactly that, a useful guide..." (more)
Key Phrases: campaign analysis tools, analytics demystified, campaign conversion rates, Circuit City, United States, Web Analytics Tip (more...)
4.4 out of 5 stars  (17 customer reviews)
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Editorial Reviews
Jim Sterne, Author: Web Metrics
I [wrote] the book on why, but this is indisputably the best resource on what, where, when and how.

Hurol Inan, Author: Measuring the Success of Your Website
Peterson collates a whole range of existing material and presents it as a practical and comprehensive guide for website operators.

See all Editorial Reviews
Product Details
  • Paperback: 266 pages
  • Publisher: Celilo Group Media (March 2004)
  • ISBN-10: 0974358428
  • ISBN-13: 978-0974358420
  • Product Dimensions: 9.9 x 6.8 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  (17 customer reviews)
  • Amazon.com Sales Rank: #58,133 in Books (See Bestsellers in Books)

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