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Business Without Borders: A Strategic Guide to Global Marketing
 
 
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Business Without Borders: A Strategic Guide to Global Marketing (Paperback)

by Donald A. DePalma (Author) "Mira Vozreniya is the chief marketing officer of a U.S.-based company called Acme Widgets Inc..." (more)
Key Phrases: United States, Eighth Continent, United Kingdom (more...)
4.8 out of 5 stars  (24 customer reviews)

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Editorial Reviews
Abbas J. Ali, Professor and Director School of Interantional Management, 2002
Outstanding contribution to managing in the global era. Practical information to become an effective player in the global marketplace.

George F. Colony, Chairman and CEO Forrester Research, Inc.
Fresh, actionable advice. This book reveals the strategies that will win the next economic war on the 'Eighth Continent'.

See all Editorial Reviews

Product Details
  • Paperback: 268 pages
  • Publisher: Globa Vista Press (December 1, 2004)
  • ISBN-10: 097651690X
  • ISBN-13: 978-0976516903
  • Product Dimensions: 8.9 x 6 x 0.7 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  (24 customer reviews)
  • Amazon.com Sales Rank: #964,580 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover (1st) |  Unbound (Import) |  All Editions