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Pioneers of Spanish Graphic Design Hardcover – April 25, 2009

by Emilio Gil (Author)

2 customer reviews

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Spain: a country that calls so many famed artists ? Picasso, Dali, Goya, Miro, to name only four ? its own. Yet, the reputation of its graphic designers has never been fully recognized by the international design community, until now. Pioneers of Spanish Graphic Design establishes, once and for all, the legacy of 15 ground-breaking Spanish graphic designers working between 1939-1975. While that historical era was one of economic and political isolation in Spain these designers elevated the daily grind of commercial graphic design work to the level of true inspiration, altering the visual culture of post-war Spain.

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Product Details

Hardcover: 344 pages
Publisher: Mark Batty Publisher; 1St Edition edition (April 25, 2009)
Language: English
ISBN-10: 0981780563
ISBN-13: 978-0981780566
Product Dimensions: 8.8 x 1.5 x 10.6 inches
Shipping Weight: 3.5 pounds
Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
Amazon Best Sellers Rank: #2,561,856 in Books (See Top 100 in Books)
- #868 in Books > Arts & Photography > Graphic Design > Typography
- #4503 in Books > Arts & Photography > Graphic Design > Techniques
- #11999 in Books > Arts & Photography > Decorative Arts & Design

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The Power of Spanish Art is Revealed in Another Aspect

By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 26, 2009

Format: Hardcover

Emilio Gil is an important figure in the field of Design, having founded the TAU DISEÑO, Spain's pioneering company in the world of design, institutional communications and the creation and development of corporate visual identity programs. In this large and lavishly illustrated volume Gil covers the history of design in Spain from 1939 to 1975, including the premiere artists in this field in essays and illustrations by some of Spain's finest writers. The result is a treasure house of not only some of the better graphic design of history, but also a running commentary of the struggles of Spain's ever changing political image.

In his introductory chapter 'Pioneers Unawares', Gil explores the origins of the design profession and he explains his goal of bringing to the public's attention the graphic design of Spanish artists whose work deserves wider attention and respect. He also sets the purpose of the book to reveal the history of the development of graphic design in Spain emphasizing the impact of design on the products and behavior of the times. Graphic art may suggest the altering fashion influences of history, but more importantly graphic design mirrors the social and political as well as the commercial sense of the period.

What follows is a collection of essays examining advertising, humor and expressionism, and biographies of various gifted designers of Spain's history. The layout of the book is artful and the examples of each of the artists mentioned by the writers are reproduced in high quality color and resolution. This is another of the Mark Batty Publications devoted to Design as Art and deserves a place in the libraries of colleges, universities and art schools throughout the world. Grady Harp, April 09

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A top pick for community library art collections

By Midwest Book Review on June 14, 2009

Format: Hardcover

Certain people blaze a trail in the world of art. "Pioneers of Spanish Graphic Design" takes a look at the leading graphic designers of Spain who have been major influences in modern Spanish art. With well over a thousand images for readers to enjoy, "Pioneers of Spanish Graphic Design" covers a thorough spectrum of artists, explaining the complexities and subtleties of their styles and designs. A must get for any enthusiast of modern world art or just art in general, "Pioneers of Spanish Graphic Design" is a top pick for community library art collections.

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