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The Old Rush: Marketing for Gold in the Age of Aging Hardcover – May 30, 2014

by Peter B. Hubbell (Author)
4.8 out of 5 stars 6 customer reviews
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Product Details

  • Hardcover: 150 pages
  • Publisher: LID Publishing Inc (May 30, 2014)
  • Language: English
  • ISBN-10: 0985286466
  • ISBN-13: 978-0985286460
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,016,432 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsthis is a great book to give insight into what that market truly ...
By Mzboop on July 17, 2015
Format: Hardcover Verified Purchase
I am starting a new company that is targeting the over 50 demographic. As someone a bit younger and born a bit later, this is a great book to give insight into what that market truly values and how to work towards gaining their respect and trust.
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4.0 out of 5 starsHighly recommended!
By Mike on January 30, 2015
Format: Hardcover
Review via http://EpicBookQuest.com -

From the founder and CEO of BoomAgers, (a modern communications company dedicated to Baby Boomers and aging), comes this timely and insightful primer on marketing to the largest, wealthiest generation in history- the Baby Boomers.

In less than five years, half of the United States adult population will be 50 years old or older, spending up to $3 Trillion dollars a year. 80 Million strong, Boomers are clearly the single most impactful generation of consumers in US history.

Surprisingly, Hubbell shows how many businesses are missing out on this "marketing gold mine" by adhering to the antiquated "18-49″ target demographic, rather than remaining loyal to this Most Valuable Generation(TM).

In The Old Rush, Peter Hubbell explores the history and values of the Boomer generation, as well as valuable and relevant lessons to be learned from the Gold Rush and how they might be applied to the marketing world in the age of aging Boomers.

If you find yourself wondering if and how you should be marketing towards this epic generation, The Old Rush is the perfect book to get you started. Extremely thorough and wonderfully entertaining, this book is indispensable for those looking to improve their marketing campaigns and take advantage of the opportunities made available through this Most Valuable Generation(TM). Highly recommended!

Rating: 4 stars

I received a free copy of this book through the publisher, LID Publishing, Inc., in exchange for an honest review.

Check out this review on my blog: EpicBookQuest.com
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5.0 out of 5 starsThis book is a must read for anyone looking to connect with Boomers in a smart and effective way
By John Fischetti on January 5, 2015
Format: Hardcover Verified Purchase
Mr. Hubbell has his finger on the pulse of the Boomer. This book is a must read for anyone looking to connect with Boomers in a smart and effective way.
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