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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers Hardcover – April 4, 2016

by Robert Solomon (Author), Ian Schafer (Foreword)

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A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

$14.10 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

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Product Details

Hardcover: 288 pages
Publisher: Wiley; 3 edition (April 4, 2016)
Language: English
ISBN-10: 1119227828
ISBN-13: 978-1119227823
Product Dimensions: 5.9 x 1 x 8.8 inches
Shipping Weight: 15.5 ounces (View shipping rates and policies)
Average Customer Review: Be the first to review this item
Amazon Best Sellers Rank: #32,876 in Books (See Top 100 in Books)
- #51 in Books > Business & Money > Marketing & Sales > Customer Service
- #62 in Books > Business & Money > Marketing & Sales > Advertising
- #166 in Books > Business & Money > Accounting

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