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CRM Fundamentals 2011th Edition

by
Scott Kostojohn (Author)
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Scott Kostojohn (Author), Brian Paulen (Author), Mathew Johnson (Author)
3.6 out of 5 stars 5 customer reviews
ISBN-13: 978-1430235903
ISBN-10: 143023590X
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Frequently Bought Together

  • CRM Fundamentals
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  • CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
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Total price: $99.43
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Product Details

  • Paperback: 248 pages
  • Publisher: Apress; 2011 edition (October 13, 2011)
  • Language: English
  • ISBN-10: 143023590X
  • ISBN-13: 978-1430235903
  • Product Dimensions: 7.5 x 0.6 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #863,727 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

4.0 out of 5 starsHelp to understand basics
By XCV on September 17, 2012
Format: Kindle Edition Verified Purchase
This book help me to focus my efforts in deployment, currently we have problems to communicate to top manager the benefits to have a tool top support CRM concept this book goes to basics and help us to give roght and clear message.
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4.0 out of 5 starsInformative
By EK on January 4, 2013
Format: Paperback Verified Purchase
A great overview of the functionality and potential of company's CRM systems. Entry level or beginner information but still helpful.
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3.0 out of 5 starsGood CRM Book necessary for every manager
By Ariel Quesada on January 21, 2016
Format: Paperback
Wonderful book to understand and make real a CRM for a organization. It is good to have a general book of CRM concepts, not technology-specific and absolutely well written focused on giving real tools to the reader.
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5.0 out of 5 starsDoes help understand integration of CRM software as well as get a better conceptual understanding of what CRM is
By Amazon Customer on October 13, 2015
Format: Paperback Verified Purchase
Needed it for a class. Does help understand integration of CRM software as well as get a better conceptual understanding of what CRM is.
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2.0 out of 5 starsWrong headline
By Bekzod Ruzmetov on March 16, 2014
Format: Kindle Edition Verified Purchase
The book concerns itself discussing the stakeholders and their roles in implementing CRM. If you want to get a feeling of CRM concepts and basic workflow this is not the book to read.

I would have named it as Preparing to opt CRM, or Moving to CRM.

P.S. Just to clarify, when it says "...it provides an introduction to CRM" it simply means answering the question what CRM is. Do not expect for more.
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