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Watching YouTube: Extraordinary Videos by Ordinary People Paperback – April 30, 2010

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Product Details

  • Paperback: 272 pages
  • Publisher: University of Toronto Press, Scholarly Publishing Division (April 30, 2010)
  • Language: English
  • ISBN-10: 1442610670
  • ISBN-13: 978-1442610675
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,497,454 in Books (See Top 100 in Books)

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By Michael Strangelove on May 18, 2010
Format: Paperback Verified Purchase
In the May 2010 edition of the Literary Review of Canada Geoff Pevere reviewed Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press). The following is a summary of the review with responses by the author, Michael Strangelove.

Pevere's review takes the sociological significance of YouTube seriously. Unlike more frivolous commentators, such as Andrew Keen, Pevere treats the subject of Watching YouTube - amateur videographers - with the respect that they often deserve. As to the author (myself), he rightly notes that my "palpable excitement over what is happening [on YouTube] is anchored to both a historical awareness of interactive YouTube's antecedents -- like home movies and analogue videotape -- and a weighty methodological rigour." A fine compliment that acknowledges the three years of research that went into the book and the 412 sources and 588 endnotes that make up its scholarly apparatus.

Pevere kindly acknowledges that I carefully avoid the often-seen error of proclaiming yet one more Internet revolution. I am "wary of making any over-revolutionary claims for YouTube" while also being "convinced that something sociologically significant has taken place." True enough. Why write a book about something that is of no consequence?

Having followed the Internet and related media theory for almost twenty years now, I made every effort in the text to make it clear that I am not cut from the same cloth of techno-utopians or technological determinists. The future of the `Tube and society itself remain unwritten and I have no interest in playing the role of a McLuhanist new media prophet.
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