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Woodworkers Marketing Guide (Fine Woodworking) Paperback – January 1, 1995

by Martin Edic (Author)

3 customer reviews

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This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.

Woodworkers Marketing Guide (Fine Woodworking)

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Product Details

Series: Fine Woodworking
Paperback: 144 pages
Publisher: Taunton Press (January 1, 1995)
Language: English
ISBN-10: 1561580910
ISBN-13: 978-1561580910
Product Dimensions: 8 x 0.4 x 10 inches
Shipping Weight: 14.9 ounces
Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
Amazon Best Sellers Rank: #626,543 in Books (See Top 100 in Books)
- #211 in Books > Crafts, Hobbies & Home > Home Improvement & Design > Small Homes & Cottages
- #1092 in Books > Crafts, Hobbies & Home > Home Improvement & Design > How-to & Home Improvements > Woodworking > Projects
- #2635 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems

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Top Customer Reviews

Marketing your woodworking business

By Cmdr Riker on August 19, 2006

Format: Paperback

This book provides a lot of good information on how to market a woodworking business. The steps are clear and doable for most people. The advice is based on the author's experience with advising woodworking business and seems sound. At times the author seem to be a bit ridgid in his stance, stating you must do this professionally or it will harm your business. While this may be true, some of the items could be shortcut. Instead of finding a professional photographer, find someone skilled at taking pictures of your work or do it yourself. With all the computer programs around, you can do printing of your own business cards, letterhead, etc. and still appear professional.

Overall, I found this a good book to read for starting my woodworking business.

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Wish I knew this before I started.

By Thomas( Doc Savage 45) on January 1, 2009

Format: Paperback Verified Purchase

Want to sell your woodworking products? Want to sell your expertise? Current economic times make it difficult.

Most woodworkers have a "hands on " instinct, but don't know the first thing about getting the product , or service to market.

I really appreciated the authors examples, and insights. He even knows real woodworkers!!!!

I have read how to books, and the woodworking area has many. I hope to sustain myself in this area. I lke to read. And I have a couple of seasoned professionals to advise me. But they can't be around when I forget something cause I have been "told" but now that I am ready to "do it" I have forgoten what I have been told. Oh yeah, I can read the book.

Of course it is a guide and not my plan, but I would recomend it!

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If you keep in mind that it was written well before the internet age it's Okay!

By C. J. Struthers on May 27, 2013

Format: Paperback Verified Purchase

I don't have the book right in front of me but if you look at the publishing date I belive it is very early 1990's or late 1980's and so most all of the information is written for using the technologies of the day. So if you buy this book keep in mind that the information while pointed at old technology is still valuable. Marketing hasn't changed in forever, the mediums have so there is a lot of good material here!