Branded for Life: How Americans are Brainwashed by the Brands We Love (Hardcover)

~ (Author) "L. L. Bean is one of America's most trusted brand names..." (more)
Key Phrases: naming rights, United States, Clear Channel, Civil War (more...)

Editorial Reviews

Product Description

In this eye-opening account, senior marketing and media executive Howard J. Blumenthal reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and warfare.

In BRANDED FOR LIFE, Blumenthal arms readers with the knowledge they need to recognize and combat the most insidious aspects of branding. He shows how branding is used in every facet of our lives, determining what we buy at the mall or market to our ideas about food and exercise, and even concepts of patriotism and America. BRANDED FOR LIFE offers solutions for change as well as specific actions individuals can take to safeguard themselves and their families from the negative influence of branding.

From the Publisher

Just as Eric Schlosser delivered a sobering indictment of todays fast food industry in Fast Food Nation, BRANDED FOR LIFE: HOW AMERICANS ARE BRAINWASHED BY THE BRANDS WE LOVE provides a frightening inside view of media manipulation at work.

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Product Details

• Hardcover: 208 pages
• Publisher: Clerisy Press, Emmis Books (December 21, 2005)
• Language: English
• ISBN-10: 1578602416
• ISBN-13: 978-1578602414
• Product Dimensions: 9.1 x 6.2 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,413,668 in Books (See Bestsellers in Books)