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The Phenomenon: Achieve More In the Next 12 Months than the previous 12 Years Paperback – February 1, 2009

by Dan Kennedy (Author)
2.2 out of 5 stars 4 customer reviews
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Product Details

  • Paperback: 376 pages
  • Publisher: Elevate (February 1, 2009)
  • Language: English
  • ISBN-10: 1601940319
  • ISBN-13: 978-1601940315
  • Product Dimensions: 5.9 x 0.6 x 8.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 2.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,358,233 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

1.0 out of 5 starsThis is a sales letter.
By H.C. Joiner on November 29, 2011
Format: Paperback Verified Purchase
I love Dan Kennedy. I'm huge fan and have spent thousands of dollars on his material. He's a genius, and every marketer and business person should carefully study his works. Having said that, this book is a glorified sales letter written by Dan Kennedy's (very capable) students: Ben Altadonna, Ron LeGrand, Lee Milteer, and more than 20 others. All of these people are the real deal, and all of them have much to teach in their own right. Respect. However, The Phenomenon, the book, is a total waste of time and money. Buy any of Dan Kennedy's other books instead.
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2.0 out of 5 starsNot what I expected
By Justin on January 13, 2013
Format: Paperback Verified Purchase
I was looking more for an action plan. It was really just a book of testimonials for Dan Kennedy...whom I think is fantastic. I didn't need any more reassurance that he's the man. I thought I was getting something to help me organize my business growth for the next 12 months. Not the case
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1.0 out of 5 starsAwful Awful Waste of Money
By Sweet on November 30, 2011
Format: Paperback
I seriously think this is the biggest waste of money and quite possibly the biggest waste of time I have ever spent. This is nothing but a pitch for Dan Kennedy and everyone of his student's products. There isn't a single how to trigger the Phenomenon. This is an even worse type of push that Tony Robbins does where he at least gives a little info before trying to sell you on spending 10K for a seminar. Do not pay for this.
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5.0 out of 5 starsWorth it but mostly a selling tool for more pricey DK products and workshops.
By J. Zadzilka on January 20, 2015
Format: Paperback Verified Purchase
Story after story of people who successfully started a business or greatly enhanced profitability by using Dan Kennedy's methods of marketing and expanding from being a business owner to becoming an entrepreneur. The reader could learn something from the commonalities of each story and the stories are inspirational if one choses to use Dan's marketing methods, but this in itself is not the Phenomenon Training that a Dan Kennedy company sells nor is it the workshop that Dan Kennedy holds and charges probably $10,000 or more for entry. The book is basically a great selling tool all by itself that promotes the Dan Kennedy marketing and entrepreneurial methods of doing business. I still found it worth buying but would not spend more than $15 for it. Better to go right to the DK store and buy the Phenomenon course for a about two to six hundred dollars. I don't remember that actual pricing but Dan Kennedy's marketing are valuable to a business owner or entrepreneur although a bit pricey.
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