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Reinventing Fire: Bold Business Solutions for the New Energy Era Hardcover – October 15, 2011

4.6 out of 5 stars 64 customer reviews

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Product Details

  • Hardcover: 352 pages
  • Publisher: Chelsea Green Publishing; 1 edition (October 15, 2011)
  • Language: English
  • ISBN-10: 1603583718
  • ISBN-13: 978-1603583718
  • Product Dimensions: 7.5 x 1.2 x 9.2 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #344,149 in Books (See Top 100 in Books)

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Top Customer Reviews

By Loyd Eskildson HALL OF FAME on November 12, 2011
Format: Hardcover
Lovins opens with a hopeful note - that the 'tipping point,' where alternatives work better than oil and coal-fired energy, is here. Unfortunately, since he wrote that the price of natural gas has fallen greatly, and that is not the case. Transition, per Lovins, will cost $5 trillion LESS than business-as-usual, and will require no new federal taxes or subsidies. Improved efficiency is the primary driver, with new renewable sources the secondary, contrary to former V.P. Cheney's stating that conservation is simply a "sign of personal virtue" and that relying on renewables would threaten "our way of life."

Origins of Major Energy Problems: Burning oil and fueling power plants each release over 40% of America's and the world's CO2; nearly 75% of the former fuels mobility, and the same proportion runs buildings - the rest powers industry. In 2000, if Gulf oil imports had been charged the cost of forces poised to intervene in that area, they would have been priced $77/bbl higher; subsidizing the costs of oil consumption in the U.S. puts American automakers at a disadvantage and complicates efforts to reduce consumption. (Eg. Ford's truck plant in Wayne, MI. earned $3.7 billion in 1998 making 12 mpg Ford Expeditions and other SUVs. The U.S. 54.5 mpg standard for 2025 is still about 17% less than Europe's for 2020.) Two-thirds of Saudi oil flows through one processing plant and two terminals; a Pentagon study found that a handful of people in one evening could cut off 75% of the oil/gas to the eastern U.S. without leaving Louisiana. Transportation of coal and the distribution of electricity within the U.S. is not secure either. Half our fossil-fuel withdrawals have occurred since 1985.

Reducing weight is the simplest route to improved auto fuel efficiency.
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Format: Kindle Edition Verified Purchase
Amory Lovins is a genius, and RMI is a really great outfit. This is a good and extremely important book, but the Kindle edition is unreadable. RMI's insistence on using sidebars on practically every page, and the Kindle format's attempt to integrate the sidebars into the text render the Kindle edition disjointed to the point of unintelligibility. Get it on paper. Don't bother with the Kindle edition.
8 Comments 127 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Finally, an objective look at critical issues that have become too political. Whether you are a global-warming zealot or skeptic, this book is an important contribution to what we might do and what we should do for a better future.
Clearly laid out, easy to read, great graphics, and most persuasive arguments.
Lovins and the staff at RMI have made a huge contribution to an important topic.
The subtitle says it all: Bold Business Solutions for the New Energy Era.
Not a doom-and-gloom or here-is-how-we-must-all-sacrifice tome, this book lays out how global business and the unbounded creativity of people can address a critical issue with a win-win for everyone.
Now all we need is the leadership from business, government, and all of us to get it done.
Nice work, RMI.
I will recommend this book to many friends.
(BTW, I have no affiliation with RMI.)
Comment 27 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Amory Lovins is the most rigorous and accomplished energy economist in the world. His original work, ridiculed at the time by the energy industry, has since been embraced and implemented by that very same industry, worldwide.

His new book, Reinventing Fire, covers energy systems: fuels and electricity and energy uses: vehicles, buildings and industry.

Each section presents the considerable data as a series of well designed charts, explanations and up to date anecdotal success stories of improved energy efficiency, real world examples proving the possible. His forecasts show how adoption of those improvements can impact energy use until 2050.

The text is readable by the non-specialists and would even make an excellent textbook for older high school students through graduate school. For energy professionals, the anecdotes are backed by over 750 footnotes and 37 pages of references. It's a distillation of many years of research at the Rocky Mountain Institute, the consulting practice of Lovins and his team. The references extend to 2011.

For specialists, Lovins graphs will become industry standard references. The anecdotes can form a powerful narrative to work into presentations.

For the public, the book provides a fact-based explanation of our current and potential future utilization of energy, backed by original sources. It would be well to be read by the press, and can provide a fact checking reference - a critical need today.

This book is a critical reference, and a clear, readable roadmap to one energy future, by the foremost expert in the field and his research team.
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Format: Hardcover Verified Purchase
Amory Lovins is a remarkable guy. Lovins became interested in energy policy about four decades ago, when he was the youngest Oxford Don in several centuries. Today, he is a widely recognized global authority on energy as it relates to the economy, national security, development and the environment. He actively pursues that interest as lead scientist at the Rocky Mountain Institute, a "think-and-do tank". Lovins' extraordinary new book, Reinventing Fire, brings fresh and much needed actionable insight to an important and timely subject.

To refer to Reinventing Fire as a "book" is understatement. More correctly, it is a comprehensive, extensively documented, peer reviewed research document which provides a visionary national energy strategy, presented in a quite readable format suitable for anyone from undergraduate to global business or political leader.

Succinctly, Reinventing Fire insists that the United States can realistically stop using coal and petroleum as fuel by the year 2050, by transition to efficient energy utilization and by substitution of renewable energy sources, even as the U.S. economy continues to grow at presently projected rates. Further, Reinventing Fire demonstrates that this can be done by business, using currently available technologies, employed at normal rates of financial return. Government could help through policy shifts that relieve some of the existing barriers to implementing innovations. Beyond that, no Acts of Congress are required, no new energy or carbon taxes or subsidies are needed. Instead, the projected net cost for pursuing this course over four decades is $5 trillion (in 2010 net present value) less than the cost of continuing on our current path!
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