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Understanding Children as Consumers (SAGE Advanced Marketing Series)

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David W Marshall (Editor)
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David W Marshall (Editor)
5 out of 5 stars 1 customer review
ISBN-13: 978-1847879271
ISBN-10: 1847879276
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Product Details

  • Series: SAGE Advanced Marketing Series
  • Paperback: 280 pages
  • Publisher: SAGE Publications Ltd (May 5, 2010)
  • Language: English
  • ISBN-10: 1847879276
  • ISBN-13: 978-1847879271
  • Product Dimensions: 6.7 x 0.6 x 9.5 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,302,240 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsThis book is my star at Children Marketing.
By Riverdale Boss on July 25, 2012
Format: Paperback Verified Purchase
I have been reading many marketing books and most of them has more than 4 star as ratings. But I did not see any book like this book.

"Understanding Children as Consumers" has allot of ideas as well as scientific proof as back ground. This book is my star compared to the books I read last 4 years. Every paragraph is full of multiple of ideas, findings or academic research back grounds.

Tku the contributors of this book Gary Cross, Teresa Davis, Valerie-Ines de La Ville, Karin M. Ekstrom, Stephen Kline, David Marshall, Agnes Naim, Clive Nancarrow, Staphine O'Donohoe, Maria Piancentini, Jeanette Rasmussen, Christine Roland-Levy, Valerie Tartas, Julie Tinson, Sarah Todd, Birigitte Tufle and Brain Young on this book.
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