Building a Better Business: The Key to Future Marketing, Management and Motivation (Paperback)

~ (Author) "Connect with all the passions people have - for themselves, their families, their communities and wider world - and they'll follow you to the ends..." (more)
Key Phrases: Arthur Andersen, Jim Collins, Tom Peters (more...)

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Product Description

Starting from the premise that people's attitudes to business have changed—both the role businesses should play in the world and how individuals can achieve a better work-life balance—this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organize, better ways to make things happen, better teams, and better targets, goals, and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.

About the Author

Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio. A Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including Building a Better

Product Details

• Paperback: 256 pages
• Publisher: Profile Books (March 1, 2009)
• Language: English
• ISBN-10: 1861977530
• ISBN-13: 978-1861977533
• Product Dimensions: 7.6 x 5.1 x 1 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,755,228 in Books (See Bestsellers in Books)