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Truth or Delusion: Busting Networking's Biggest Myths Hardcover – October 1, 2006

by Ivan Misner (Author)
4.7 out of 5 stars 25 customer reviews
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Product Details

  • Hardcover: 164 pages
  • Publisher: Greenleaf Book Group, LLC (October 1, 2006)
  • Language: English
  • ISBN-10: 1929774753
  • ISBN-13: 978-1929774753
  • Product Dimensions: 6.3 x 0.7 x 7.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #802,671 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsClearing "The Fog of Networking"
By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on October 31, 2006
Format: Hardcover
My concern, frankly, is that at least some people will see this book's title and incorrectly conclude that its subject is direct or multi-level marketing. True, the material which Misner, Macedonio, and Garrison provide can be of substantial value to those within downlines who sell products directly and/or supervise others who do. However, this book's core concepts are really relevant to any relationship which is (key point) mutually beneficial to everyone involved, and that is as true of personal relationships as it is of business relationships. In fact, because people do business with other people, not with companies, all relationships are essentially personal. The authors acknowledge the value of "The Golden Rule" but stress that "The Platinum Rule" is even more important: Do until others as they would be done to. I agree. This is precisely what New Positioning is all about: Establishing and then sustaining positive perceptions of one's self re a given product or service, not of one's perceptions of that product's or service's functions, features, and benefits, etc. Ultimately, the perceived value of almost any experience is determined by how I feel about myself as a result of (let's say) patronizing a Starbucks, driving a luxury car, or purchasing a long-term annuity.

The authors employ a clever device when presenting and then develop their key points: They pose a series of statements and then explain why each is either a "delusion" or a "truth"...and why. Here are five examples:

"Networking is a fad."
Delusion: "Networking is no more a fad than sales and marketing."

"To be good at networking, you have to be a real `people person.'"
Delusion: "A good networker has two ears and one mouth and uses them proportionally.Read more ›
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5.0 out of 5 starsAmazing book -- Always more to learn
By Jim Roche on October 23, 2006
Format: Hardcover
Networking is a learned skill. Having grown my business for the past 8 years, almost exclusively by referral, I thought I was pretty good networker.

The book blew me away and gave me a tremendous amount of homework and tactics to help me be more successful.

Great Job!!!
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5.0 out of 5 starsI stand corrected, excellent book.
By Hazel M. Walker on October 20, 2006
Format: Hardcover
I teach a program to business professionals who want to build their business by referral, I also coach and consult with organizations that want to grow their business as such I probably own and have read just about EVERY book written on the topic of networking, connecting, word of mouth marketing, and virtual networking. Many of them are redundant, and repeat what has already been written. I am happy when I find some new nugget that I can use. This book was an exceptional surprise, it is so full of information that is right on target. Similar to Masters of Networking, there was nugget after nugget that is so fresh and new that I can't wait to introduce it to everyone I work with.

I recommend that every single person who thinks that they are building their business by referral or who want to build their business by referral......read this book.!

I will begin using this book in all of my classes and workshops from this point forward. I look forward to the second installment as I am sure there are more Myths out there to debunk.

Hazel M. Walker

Building Relationships, Building Businesses

Author, Speaker, Trainer
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5.0 out of 5 starsIt packs a punch!
By Michelle R. Donovan on October 19, 2006
Format: Hardcover
This book is an enjoyable, fun read on the serious topic of networking. I found myself quickly turning the pages in anticipation of the next myth. It packs a punch! As a business owner, I am recommending this book to other business owners, sales professionals, and even recent college graduates entering the business work force. This one book clarifies the true meaning and essence of business networking.
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5.0 out of 5 starsA book you can't put down!!
By David Alexander on October 22, 2006
Format: Hardcover
This GREAT book helps you develop a understanding of the referral process that most people over look. I could not put it down until I was finished.
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5.0 out of 5 starsPowerful from Page 1 On!
By Frank J. Deraffele on October 19, 2006
Format: Hardcover
A lot of times you pick up books hoping you will learn something new. Something that can make you just a little better...more efficient....more successful....with less work. Sometimes it takes just one nugget to turn around your productivity. However, most of the time you have to be on page 157 or 296 or somewhere deep in the book to get that value. Not here. This book from page one started breaking myths that I believed in. It was almost embarrassing that I was part of the crowd that bought into these myths. I was thankful I was reading alone so I wasn't so embarrassed.

This book is so powerful in its message, I couldn't put it down. I started learning from paragraph one and it continued throughout. It is straight to the point and makes you think. It gives you ideas of how to change your thinking and daily behaviors so you can waste less time and attain greater results with less effort.

If you are part of a sales team you need to make this required reading. If you are or know an entrepreneur you need to read or send this to them. They will thank you for helping them create a greater plan for their success.

Dr. Misner is a wealth of knowledge on Word of Mouth marketing and every book he comes out with has information that is invaluable to the business professional. In this book he, along with his co-authros, have given us information and tools that are not only effective but a quick and easy read. You can and will want to read this book several times.

Don't miss out on this treasure chest of tips and Truthful information. This doesn't make you think outside the box it lets you know that the walls of the box were never there!

Frank De Raffele

Author

Successful Business Networking

Contributing Author

Masters of Networking

President

ProActive Leadership Center
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Most Recent Customer Reviews

5.0 out of 5 starsExcellent and Inspiring

Very informative and straight to the point. I particularly like the practical applications, they give me real "next step" action points to use in my everyday networking. Read more

Published 2 months ago by sad customer
4.0 out of 5 starsFour Stars

Great book. It takes your networking skills to another level.

Published 13 months ago by Bryan
5.0 out of 5 starsanother great book by Dr. Misner

A very interesting read by Dr. Misner, it holds some wonderful truths about networking that many of my BNI group had no idea about.

Published on March 30, 2014 by Raymond D. Nations
4.0 out of 5 starsAnother great Ivan Misner Book

This book helped me explain to others why their beliefs were actually myths--without offending them. It is a book I keep in my reference desk.

Published on March 22, 2014 by Deb in Everett
4.0 out of 5 starsPretty good

I liked it. Good, basic information from the king of networking. Anyone in sales should read this. Like any business or self-improvement book, you'll find some of the material to... Read more

Published on January 12, 2014 by Brian Crist
5.0 out of 5 starsTruth or Delusion

I am very glad that I am doing this review on Truth or Delusion. I was just in a discussion with two of my friends and we were talking about this very thing. Read more

Published on August 7, 2013 by Joyce Davis
4.0 out of 5 starsSome interesting tidbits here

This book is all about networking myths (and truths). Misner spells out the reasons why 49 popular views about networking are either true or not. A good book for business people.

Published on June 13, 2011 by The Brilliant Reviewer
4.0 out of 5 starsGood Refresher on Business Networking

A good book for anyone in business, and especially if you are part of a business networking group like BNI. Read more

Published on March 5, 2011 by Edward J. Barton
5.0 out of 5 starsGood solid networking advice

Dr. Misner does a good job of seperating fact from myth for those who use networking as a means to grow their business. Read more

Published on February 16, 2008 by D. Wayne Thompson
2.0 out of 5 starsDisappointed. Networking for sales only.

This is a book for relationship marketing or networking for sales. However if you're looking for a broader book on networking in a professional arena then this is not the book for... Read more

Published on May 7, 2007 by S. Bridge

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