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How to Import Wine: An Insider's Guide Paperback – August 15, 2011

by Deborah M. Gray (Author)

33 customer reviews

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In the first book of its kind, author and veteran importer Deborah M. Gray offers the benefit of her vast experience in this comprehensive guide to the perils and best practices of the fascinating career of a wine mporter.She gives invaluable insider information and the necessary tools, resources, and real world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.

How to Import Wine: An Insider's Guide

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Product Details

Paperback: 288 pages
Publisher: Board and Bench Publishing; First edition (August 15, 2011)
Language: English
ISBN-10: 1934259616
ISBN-13: 978-1934259610
Product Dimensions: 1 x 7.5 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (33 customer reviews)
Amazon Best Sellers Rank: #38,909 in Books (See Top 100 in Books)
- #37 in Books > Cookbooks, Food & Wine > Beverages & Wine > Wine & Spirits > Wine
- #77 in Books > Cookbooks, Food & Wine > Beverages & Wine > Homebrewing, Distilling & Wine Making
- #110 in Books > Business & Money > International

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Top Customer Reviews

A must-read for anyone involved in exporting wines and spirits to the U.S.

By Susan S. Raye on August 30, 2011

Format: Paperback

Deborah Gray does a wonderfully informative job in presenting a complex subject in a practical and useful format. As a wine and spirit industry professional with 20 years of experience working on both the importer side as well as a consultant, I know how difficult it is to communicate this information. The U.S. industry's "Three Tier System" can seem Byzantine, archaic and downright confusing, especially to offshore suppliers. Deborah does a yeoman's job in putting it all into perspective, making even complex concepts such as "franchise states" understandable.

The book is certainly valuable to those interested in setting up their own import operations. I think it is even more valuable to wine and spirit producers and suppliers who are looking for a good grounding in how to export their brands to the U.S. The information contained in the book will help save them time and money, as well as minimize the risks inherent in the business. Understanding the concepts presented here will make them much better able to negotiate import agreements that benefit both sides and will dramatically improve their chances of success in bringing their brands to the American market.

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One of the best books on the US wines business

By B. Gutierrez on October 18, 2011

Format: Paperback Verified Purchase

I had been looking for current and up to date information on the wine importing and distribution business and came upon Deborah's great book.

I didn't think a book about the wine business could be as interesting to read as this book was, but I found it very hard to put down. It is very well written. The narrative is informative with just the right tone. You feel like you are having a personal conversation with friend that is very knowledgeable about the business.

My personal interest was in finding out more about the importation of wines into the US and the distribution system that moves the product to retail. I got that and much more. Deborah provides detailed (and I mean detailed) description of what a person will encounter in the business. Lessons learned, pointers, and background on why you should do certain things over others are covered throughout.

I recommend this book to existing industry wine professionals, foreign wine producers, and anybody not in the wine business that desires a deep insider's view of how the wine business works in the US and how to be a part of it.

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Indispensable!

By Ted Field on May 1, 2012

Format: Paperback Verified Purchase

Deborah M. Gray begins "How to Import Wine: An Insider's Guide" talking about traveling through the countryside and finding that incredible wine you are certain is perfect for the American buying public. Immediately I was hooked. This is exactly my story. I had been a wine educator for years and felt that I had a pretty good handle on what American tastes were. All that was left to do was to find the right wines and the world would beat a path to my door.

Uh, wrong.

Wine importing is one big gray area. There are so many rules and regulations open for interpretation and unfortunately, they get interpreted and applied differently with every person you meet. In other words, wine importing can go from fun to daunting to downright confusing in a matter of days.

And this is the beauty of Deborah's book. She has been there and feels your pain. And most importantly, has lived to write about it. But here is the clincher. Yes, there are horror stories, but remarkably every page is filled with hope and humor. "How to Import Wine" is actually inspiring.

Each chapter covers one aspect of the wine import industry, from choosing your portfolio, to finding a distributor, to the ins and outs of shipping, etc. There is even a chart that shows you how to price your wines and what the final retail price should be. And it's not just a book about the big picture. Some of the details will have you thumping your head going, "I should have thought of that."

The final word? This book is indispensable if you, like me, have that dream to share your love of wine with America. And you won't put it down. You will keep referring to it like a beloved text book from your college years. Think lots of yellow highlighters and dogeared pages.

Deborah admits that wine importing it is hard work and takes determination, but the rewards are immeasurable. I highly recommend this book!

Ted Field - VGV Imports - Atlanta, Georgia

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A must read for wineries and producers!

By martin @ Gavilan Vineyards on February 26, 2013

Format: Paperback

This book is so much more than just a super informative handbook for those that think about getting into the wine import business in the US or anywhere in the world for that matter since a lot of the items discussed in this book apply to world wide sales.
Much more, like in my personal case, this book should be read by those that own a winery and are thinking of exporting their products. Understanding your needs is easy. Understanding your business partner's needs is essential for a constructive and lucrative relationship between two parties.
I have learned from Deborah's book more than from talking to distributors, importers and fellow winery owners. The technical background is perfectly researched and up to date. More importantly she has the ability to make you understand business concepts that are essential in today's market.
I believe that if you have ANYTHING to do in the wine business you have to own and read this book.

$20 for this book will make you thousands and thousands of Dollars. Thank you Deborah Gray.

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Most Recent Customer Reviews

Thinking about entering the US wine market? - Read this!

Dear Deborah, I have read your book several times and several times again.
Its much more than a starting point, for importers but also producers who are attempting to enter... Read more

Published 17 days ago by Amazon Customer

Thorough, knowledgable.

Complete guide to importing wine with many personal insights. Helps you ensure you know what to expect when you launch your business.

Published 4 months ago by Amazon Customer

Perfect for the entrepreneur

Amazing first hand insight.

Published 6 months ago by Sirrahimitd

This book will save the first time importer a lot of money.

For the first time importer:
For the price of one book, you can save A LOT of money over the trial-and-error method of learning.

Published 7 months ago by Chris

Informative

Lots of good info.

Published 8 months ago by J. P. Cunningham Jr.

pragmatic and easy to navigate

This may just be the only book on the subject, and by all means - a well written, pragmatic and easy to navigate. Read more

Published 10 months ago by Yaron melman

Five Stars

Great Book for those serious about starting a commercial import wine business

Published 11 months ago by Larry Smith

Great Step-by-Step Guide to Importing Wine

A must have if you are looking at starting a wine import business and a pretty interesting read on the business of wine even if you are not looking to import wine.

Published 11 months ago by Kelly Weaver

Four Stars

A bit oversimplified but a good intro

Published 18 months ago by OU

Must-buy for anyone considering importing wine...

Deborah's book, "How to Import Wine" certainly put me on the right path when I first started dreaming up wine importing. Read more

Published 19 months ago by A Friedrichs

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