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Kick Ass Social Commerce for E-preneurs: It’s Not About Likes--It’s About Sales Paperback – March 4, 2014

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John Lawson (Author)
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John Lawson (Author), Debra Schepp (Author)
4.9 out of 5 stars 45 customer reviews
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  • Kick Ass Social Commerce for E-preneurs: It’s Not About Likes--It’s About Sales
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Product Details

  • Paperback: 224 pages
  • Publisher: BenBella Books (March 4, 2014)
  • Language: English
  • ISBN-10: 1939529441
  • ISBN-13: 978-1939529442
  • Product Dimensions: 0.8 x 5.5 x 8.2 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #323,207 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsJohn Lawson is the REAL DEAL - this book will help your business SELL MORE STUFF
By Chris Green on July 15, 2014
Format: Paperback
Length: 1:44 Mins
I was very fortunate to get an advanced copy of this book. I read it cover to cover and was excited to put what I learned into practice in my own online business.

If you're in the business of 'selling stuff' and you want a fast track into the world of social media and social commerce, then John Lawson's "Kick Ass Social Commerce for ePreneurs" is for you. Wether you're looking to boost your presence online as a part-time eBay seller or you're an established online seller looking to fine-tune your social media strategies, this book will help you avoid the pitfalls of using social media for 'fun' instead of for 'business'. This book is an amazing accomplishment and a timely resource for today's online businesses.

I've known John for several years and his commitment to helping those around him is evident in everything that he says and does. I am thrilled that John has compiled his thoughts, ideas, methods, and tactics into one place that readers can reference over and over again. John's approach to teaching is a 'no BS'-attitude that is both refreshing and entertaining.

Look, there are books about social media, and then there are books about social media for eCommerce. If you want to get Likes, buy a book about getting Likes. But if you want to use social media to boost sales, increase profits, engage your customers, and even have some fun along the way, then this is the book for you. Remember, there are many ways to use social media, but Likes, Fans, and Followers don't mean SALES.
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5.0 out of 5 starsHighlighter Soaked Pages
By Katie and J on June 12, 2014
Format: Kindle Edition Verified Purchase
John Lawson does an outstanding job of educating. Period. His cavalier and candid approach to educating is what really sets him apart from other authors.

I enjoyed reading this book. It was like having a conversation with John versus grinding my teeth just to digest the content of lesser authors.

Sure, some of what I read I already knew, but John helped me expand on my ideas. Whatever you do, DO NOT pass on buying this book because you think you already know about Facebook, or Twitter, or Video, etc...there is a lot to be learned from the very Solid Nuggets of Gold that John makes available to you.

My copy of this book was obliterated from all of the thumbing and folding of pages as I continued to go back and forth through these valuable nuggets of information. Let's not talk about all of the pages Soaked in Sharpie Highlighter Yellow and Pink, Green, etc...I couldn't pick up this book without running around the office looking for a highlighter to have handy.

I'll go as far as saying that this book is much like your favorite comedy... for me, I'll equate it to Tommy Boy or The Princess Bride...It's filled with Amazing One Liners that you will go back and repeat over and over again...his nuggets of information and guidance are that good. "Anybody want a Peanut?"

John will help you learn quite a bit in relating to and getting to know your customer. In fact, John's focus on Relevancy to the consumer is a key differentiator to his work versus others.

Finally, as a manufacturer, I appreciate that John was not writing this book just for Marketplace Sellers / 3P Merchants, but that he wrote this book with anyone in mind, who wants to help consumers understand what they have to offer.

So there it is, if you have a product to sell and you want to sell it online, this book is indeed Kick Ass, and a MUST for anyone wanting to take their online business to the next level.
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5.0 out of 5 starsThis Step By Step Book Kicks Ass and Is A Must Have For Online Business Owners
By MetzyMom on March 7, 2014
Format: Paperback Verified Purchase
Whether you are new to online commerce or a seasoned pro with years under your belt, this book is a must have. John Lawson brings his dynamic personality to the pages in a way few authors do. In a social commerce oriented world, this is more than a book, it's a step by step guide to social success. Rarely will you find such a professional guide in such a pure, fun, and educational format for any profession, much less the ever changing world of online selling. If you can read, follow easy directions, and have the drive to succeed, you need this book! It doesn't matter what site you sell at, this amazing book is a must have for everyone. Take my advice and buy 2... do a friend a favor and give them a copy as a gift!
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5.0 out of 5 starsExcellent blueprint to start using social media marketing
By Sandra Garcia on May 26, 2014
Format: Kindle Edition Verified Purchase
I'm a social media marketing coach for e-commerce sellers. I found this book to serve as an excellent blueprint for getting started with social media marketing. Lawson gently explains the underlying relationships you want to develop with your customers and how to use social media marketing to form those relationships. The book is well organized, and breaks the "getting started" steps down into manageable and actionable tasks. I especially liked how he really makes the reader examine his/her audience and learn how to market to them as real people.

I purchased the physical book and a Kindle copy, and found the physical book was a little harder to read due to distracting font changes in the formatting (and also a very, very tiny font). I recommend the Kindle version, it was very easy to read.
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5.0 out of 5 starsLots of ROI for the price of 12 cheeseburgers
By Jaimie Sirovich on March 16, 2014
Format: Paperback
I read about 75% of this book so far and it hasn't disappointed me. I've seen too many clients think they're 'done' when they slap a gaggle of social buttons somewhere that it could make me cry. This book goes over how they're really supposed to do it so you have to don't cry with me. There are good analogies and examples I'd never thought about that I may use in conversation going forward.

I don't agree with _everything_ John says, but that could very well mean I'm, well, wrong. As a technologist I'll also have to translate what he recommends into some automated processes. Facebook apps. Automated emails to review and add incentives. Scripts to get people to engage with my brand or one of my customers' brands. Stuff like that. If you want a bird's eye view with some good examples on how you might do social, this is a good place to start.

And you'll likely make much more than 12 bucks ROI on this book. It's way healthier than those 12 cheeseburgers. So just buy it. Your doctor will thank you.
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Most Recent Customer Reviews

5.0 out of 5 starsKick Ass Social Commerce for E-preneurs: It’s...

Arrived on time and interesting reading.

Published 11 days ago by Betty Joe Williamson
5.0 out of 5 starsAwesome book

This book kicks ass with information from the moment you open the book. I am waiting with excitement for his next book to come out. Read more

Published 18 days ago by Anna Johnson
5.0 out of 5 starsFive Stars

Excellent read with good ideas

Published 4 months ago by Amazon Customer
5.0 out of 5 starsFive Stars

Fantastic Book for Social Commerce

Published 5 months ago by Luiz Centenaro
5.0 out of 5 starsThe ideas are easy to apply and use everyday

So much to learn from this book! The ideas are easy to apply and use everyday. Must have!

Published 6 months ago by Amazon Customer
1.0 out of 5 starsThis book was a disappointment. I was expecting a lot more depth and...

This book was a disappointment. I was expecting a lot more depth and insight from someone who claims to have made millions from social commerce. Read more

Published 8 months ago by Hoa
5.0 out of 5 starsA Must Read from the Master at Social Commerce

John Lawson is the real deal and doesn't wander off the path here. Real Advice for Real Entrepreneurs. Read more

Published 8 months ago by Kathy Keefe
5.0 out of 5 starsGREAT Book!

John Lawson is an Awesome Speaker and Trainer and his book is no exception... Love it!!

Published 8 months ago by Kinikia
5.0 out of 5 starsHighly Recommend for all E-Preneurs!

Great Book! Thanks

Published 9 months ago by Kelly
5.0 out of 5 starsFive Stars

Great info! I learned many things that I was not aware of.

Published 12 months ago by Dianne Gregg

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