Wait Marketing: Communicate at the Right Moment at the Right Place (Perfect Paperback)

~ Prof. Diana Derval (Author)
Key Phrases: media consumption, wait marketing, ambient marketing, New York, Diana Derval, Media Intelligence (more...)

Editorial Reviews

Review

"Convincing" --Résumés, Expansion's Selection of the Best Business Books, n°105, March 2007.

Product Description

On public transport, in the doctor s waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than when sitting in front of their television. Wait marketing helps companies turn consumers waiting time into the perfect opportunity to communicate in an innovative and effective way. This easy to implement method is aimed at all companies, start-ups and large corporations looking for solutions to save significant part of their budget, as well as advertisers and agencies in search of affordable solutions to increase the impact of their communication. With wait marketing advertising becomes affordable. This genuine practical guide will accompany companies in the design, implementation and follow-up of wait marketing campaigns: - How to define and negotiate a communications budget? - Which media and partners to select? - How to reach, convince and convert consumers?

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Product Details

• Perfect Paperback: 240 pages
• Publisher: DervalResearch; 1st edition (June 19, 2007)
• Language: English
• ISBN-10: 9081184016
• ISBN-13: 978-9081184014
• Product Dimensions: 8.6 x 6 x 0.7 inches
• Shipping Weight: 5.6 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,415,158 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Wait Marketing Leads to New Business Idea, June 15, 2009

By	Philip Davis "CEO, Authors On The Net at www.... (Salt Lake City, USA) - See all my reviews

This review is from: Wait Marketing: Is it the Right Moment? (Paperback)

Using the concepts found in Diana's book on Wait Marketing, we created a unique book distribution channel for emerging authors that take books to corporate offices, hospitals, colleges and other venues where people are waiting around with nothing to do but look at new titles. And it's working! Every CEO and Marketing professional should read this book. How To Become A Total Failure - The Ten Rules of Highly Unsuccessful People

5.0 out of 5 stars Great Insight for all Marketers, September 7, 2007

By	Anna Farmery (Leeds, UK) - See all my reviews (REAL NAME)

Marketing is increasing in complexity. Wait marketing not only provides a framework for reaching people in innovative ways, but it is also packed full of both examples and worldwide research that will help you build a strong business case. It provides the why, the what and the how of reaching consumers and the best part was - all the information is set out in such an easy to read form. Great insight.

4.0 out of 5 stars Getting creative with your marketing, August 23, 2007

By	Philip G. Davis (Salt Lake City, UT) - See all my reviews (REAL NAME)

Reading Professor Derval's book, my mind couldn't stop thinking of new, unique ways to use Wait Marketing to promote my business. Wait Marketing, while full of research on the state of Advertising today, is also a fairly quick and easy read. Diana makes her points clearly.

As an entrepreneur myself, I really got hooked when she began her discussion of the 6ms in Chapter 5. This is when Diana begins showing how to implement the concepts of Wait Marketing.

But the overriding experience for me were the ideas that kept popping up in my head as I read. That, for me, was the greatest benefit of Diana's book and I sense that the essence of Wait Marketing and how to implement the concepts correctly lies in our ability to get outside our boxes and get creative because consumers today are growing tired of being forced to view ads.

Phil Davis