Most Helpful Customer Reviews
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120 of 121 people found the following review helpful:
5.0 out of 5 stars
Although I prefer Forbes, this is still a 'must read', July 21, 2002
As an investment professional, I am a voracious reader of business periodicals. I subscribe to and read four major business magazines and three financial newspapers on a regular basis. In rank order among the big three, my favorite is Forbes, then BusinessWeek, followed by Fortune. But don't let that dissuade you from subscribing. Fortune is still a very valuable publication and I try not to miss an issue. What does Fortune bring to the table that still makes it so vital? Several things:- The most in-depth feature stories among the three magazines. They are thoroughly researched and Fortune works hard to interpret the facts and draw conclusions, as opposed to just aggregating and reporting information.
- More than either of the other two, Fortune will profile prominent executives, giving you a unique window into their philosophy and how they rose to prominence.
- The investing section near the back is always decent and there's a reasonably good focus on technology, both devices and companies. Why is it my least favorite? - Fortune clearly has a liberal bias, with frequent articles on employee rights, racial or gender-oriented issues, philanthropic causes such as AIDS, and the general plight of the poor, the elderly, or working mothers. Nothing wrong with that, and some of these articles are eye-opening. But I mainly read business magazines with an eye toward investing, so these types of articles fall outside that scope.
- Yeah, there are too many ads and special advertising sections. It is a necessary part of the world of magazines (or else you'd be paying triple the price for a subscription). But it's still annoying. Although they seem to be substitutes for each other, Fortune, Forbes, and BusinessWeek each provide something different enough that I see the value in subscribing to all three (and I have been doing so for a decade). If you're looking to go beyond the weekly headlines and want business-oriented articles that don't always have an investment angle, then Fortune seems to be the best bet.
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13 of 13 people found the following review helpful:
3.0 out of 5 stars
Decent magazine, but just try cancelling your subscriptions and see what happens, November 19, 2007
The articles are well done and thoughtful, and I enjoyed the magazine for the most part (except every couple of months there will be an issue with a cologne or perfume ad so soaked with perfume that it smells so strong it makes you gag to open it).
However, the big problem came when I decided to cancel my subscription (I had gotten very busy and knew I wouldn't have time to read it for about 8 months). It was set up for automatic renewal, with a specific date I had to cancel by. I was going to cancel two days before that date, but for some reason they processed the automatic renewal about a week and a half early. So my card got charged. I had to call up to talk to someone to get it cancelled and my card credited. Three weeks later, still no credit to my card. I call back. They say they will take care of it. A week later, my card gets credited for 19.99--ten dollars short what they charged me. I call back to get them to credit my remaining ten bucks. A month later, nothing. I call back. While I'm explaining to the customer service person, we get disconnected. I call back right away. I get a message saying that all customer service personnel are attending a customer service training session to improve customer service (it'd be funny if it hadn't been so infuriating) and are unavailable to take calls, so try again tomorrow. I go to the website and leave an email explaining what happened and asking them to get back to me. I get an automatic reply that says all email requests will be responded to within 2 business days. Ten days later, still no contact from them. I call back, talk to someone who says sorry about the mistake, we'll process your ten dollar credit. Two weeks later, still no credit. I call back again. They say that they sent a check instead of crediting it to my card. The check went out on September 29. I tell them I never received it. They say I have to wait 90 days. If no one cashes the check by then, I have to call back and request another check. So now I have to wait another month. And at that point, will this get solved??? No idea. Probably won't bother because I don't have time to fight over ten bucks. But I will definitely not be subscribing again, and will probably think twice about any Time Warner magazine.
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28 of 32 people found the following review helpful:
4.0 out of 5 stars
Great articles, but disorganized a bit, plus too much Ads., March 25, 2002
I am royal reader to Businessweek and Fortune. I love both, but which is better? Fortune is like the fashion magzine in the business world, and Businessweek is more news centric. Fortune always has at least 5 or 6 very interesting featured articles about people, companies, or the economy.They are always insigtful, personal (as if the writer is talking to a friend), well researched, and perfectly structured. These long essays is the core of Fortune, but the rest of the magzine, columes, personal finances and so on, aren't as good. 50% of the magazine seems to be ads, and the contents are not as tightly connected together in a clear manner as the Economist or Businessweek. That's why I think it's like a fashion magzine. On the other hand, Businessweek doesn't have articles as well written, but comes weekly and covers everything important during that week or so, which gives you a complete view of the business world. Both magazines are fasinating to read, so what are you waiting for?
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